Olay – Sun Protection

For the Sun Protection, Olay needed to communicate the "Protection against UV" promise in the Sun Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Sun Protection was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Olay.

USP Demo Solutions designed the Sun Protection for Olay around the UV Efficacy Test method, the same proof logic our team uses across global sun care programmes. The tool reduces the Protection against UV story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Olay sought to create a compelling and interactive consumer experience to showcase the effectiveness of their SPF product. The goal was to demonstrate visible proof of protection against harsh UV rays, reinforcing the importance of sun care and Olay’s role in safeguarding skin health.

It was built to substantiate claim areas such as uv protection, repair, all from the same physical interaction with the Sun Protection, so a single asset can carry several conversations across the Olay range.

The result for Olay is a visual on harsh uv rays delivered through the Sun Protection, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on UV Efficacy Test moment, the Sun Protection gives Olay's sun care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Olay runs the Sun Protection primarily for retail activation, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core UV Efficacy Test logic.

Want a similar UV Efficacy Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Sun Protection for Olay and dozens of other sun care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.