Oriflame – Skin Type Tester

For the Skin Type Tester, Oriflame needed to communicate the "Diagnostic tool" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Skin Type Tester was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Oriflame.

USP Demo Solutions designed the Skin Type Tester for Oriflame around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Diagnostic tool story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Oriflame, one of the leading direct-selling beauty brands, recognised the importance of empowering their beauty consultants with effective tools to provide personalised product recommendations to consumers. In order to enhance their expertise and engage consumers more...

It was built to substantiate claim areas such as hydration, sensitivity & soothing, all from the same physical interaction with the Skin Type Tester, so a single asset can carry several conversations across the Oriflame range.

The result for Oriflame is a help beauty consultants to educate consumer's on their skin type delivered through the Skin Type Tester, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the Skin Type Tester gives Oriflame's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Oriflame runs the Skin Type Tester primarily for internal training, consultation tool, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Skin Type Tester for Oriflame and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.