Pond’s – Oil Control Test

For the Oil Control Test, Pond’s needed to communicate the "A quick and easy tool that was a balance between engagement, education, and efficacy demonstration." promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Oil Control Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Pond’s.

USP Demo Solutions designed the Oil Control Test for Pond’s around the Oil Control Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the A quick and easy tool that was a balance between engagement, education, and efficacy demonstration. story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

POND’s aimed to educate consumers about the effectiveness of its mineral clay formulation in controlling oil and delivering oil-free, hydrated skin. The goal was to create an interactive and educational experience to prove the product’s efficacy while engaging consumers at...

It was built to substantiate claim areas such as hydration, oil control, all from the same physical interaction with the Oil Control Test, so a single asset can carry several conversations across the Pond’s range.

The result for Pond’s is a oil-free skin delivered through the Oil Control Test, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Oil Control Test moment, the Oil Control Test gives Pond’s's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Pond’s runs the Oil Control Test primarily for retail activation, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Oil Control Test logic.

Want a similar Oil Control Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Oil Control Test for Pond’s and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.