Rexona – Prove Your Products Efficacy

For the Prove Your Products Efficacy, Rexona needed to communicate the "Antiperspirant can stop sweat" promise in the Personal Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Prove Your Products Efficacy was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Rexona.

USP Demo Solutions designed the Prove Your Products Efficacy for Rexona around the Sweat Test method, the same proof logic our team uses across global personal care programmes. The tool reduces the Antiperspirant can stop sweat story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

The Rexona team in Italy sought an engaging and interactive demo tool to showcase the efficacy of their antiperspirant deodorant. The tool needed to be on-shelf and easy-to-use, ensuring that consumers could test the product’s sweat-blocking abilities either in-store or at home....

It was built to substantiate claim areas such as freshness, all from the same physical interaction with the Prove Your Products Efficacy, so a single asset can carry several conversations across the Rexona range.

The result for Rexona is a no more sweat delivered through the Prove Your Products Efficacy, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Sweat Test moment, the Prove Your Products Efficacy gives Rexona's personal care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Rexona runs the Prove Your Products Efficacy primarily for retail activation, delivered in diagnostic tool, physical demo so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Sweat Test logic.

Want a similar Sweat Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Prove Your Products Efficacy for Rexona and dozens of other personal care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.