Rimmel – Skin Type Test

For the Skin Type Test, Rimmel needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims.

The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Rimmel.

USP Demo Solutions built the Skin Type Test for Rimmel around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Type Test, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Rimmel range.

The result for Rimmel is a clear skin, delivered through the Skin Type Test as something the consumer experiences first-hand rather than has to take on trust.

By turning Rimmel's "clear skin" message into a hands-on Skin Type Test moment, the Skin Type Test becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Rimmel runs the Skin Type Test primarily for retail activation, consultation tool, delivered in diagnostic tool so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Skin Type Test is run by the consumer rather than presented to them, Rimmel earns a moment of genuine participation that lands harder than any printed skin care claim.

The Skin Type Test was created for Rimmel, part of Coty, by USP Demo Solutions as a dedicated skin care demonstration substantiating the "clear skin" claim.

Skin Type Test sits at the heart of the mechanism Rimmel runs here, covering cleansing & purity, hydration claim territory.

In practice the Skin Type Test for Rimmel is available as diagnostic tool and typically deployed for retail activation, consultation tool.

What does the Skin Type Test prove? It makes the "clear skin" claim visible on the spot, giving shoppers clear skin instead of a promise they have to take on trust.

What is the mechanism behind Rimmel – Skin Type Test? It is built on Skin Type Test, engineered to give the same clear result every time it runs, whether at a counter, in a consultation or on camera.

Where can Rimmel use it? The Skin Type Test is designed for retail activation, consultation tool and ships as diagnostic tool, so one asset supports the whole skin care conversation.