Rossmann – Skin Analysis

For the Skin Analysis, Rossmann needed to communicate the "Clear skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Skin Analysis was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Rossmann.

USP Demo Solutions designed the Skin Analysis for Rossmann around the Pore Indicator Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Clear skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

The Rossmann marketing team learned about USP on Linkedin and connected as they needed a “beauty diagnostic” for their consumers. The concept was that their clients were to do self-diagnostic based on a tool that was provided in their publication and Rossmann application. This...

It was built to substantiate claim areas such as anti-aging, all from the same physical interaction with the Skin Analysis, so a single asset can carry several conversations across the Rossmann range.

The result for Rossmann is a educate on skin delivered through the Skin Analysis, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Pore Indicator Test moment, the Skin Analysis gives Rossmann's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Rossmann runs the Skin Analysis primarily for digital campaign, delivered in diagnostic tool, phygital so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Pore Indicator Test logic.

Want a similar Pore Indicator Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Skin Analysis for Rossmann and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.