Sencyr – Skin Assesment Tool

For the Skin Assesment Tool, Sencyr needed to make the "Less acne, more hydration" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise hydration, anti-acne claims.

The brief for the Skin Assesment Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Sencyr.

USP Demo Solutions built the Skin Assesment Tool for Sencyr around the Acne Risk Test method, reducing the Less acne, more hydration story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Skin Assesment Tool, the demo substantiates claim areas such as hydration, anti-acne, so a single asset can carry several conversations across the Sencyr range.

The result for Sencyr is a a qr code led the consumer to an online survey that took them on a journey so they could keep track of the progress of their skin, delivered through the Skin Assesment Tool as something the consumer experiences first-hand rather than has to take on trust.

By turning Sencyr's "Less acne, more hydration" message into a hands-on Acne Risk Test moment, the Skin Assesment Tool becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Sencyr runs the Skin Assesment Tool primarily for digital campaign, delivered in diagnostic tool, phygital so the same Acne Risk Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Skin Assesment Tool is run by the consumer rather than presented to them, Sencyr earns a moment of genuine participation that lands harder than any printed skin care claim.

Built by USP Demo Solutions for Sencyr, part of S-Biomedic,, the Skin Assesment Tool serves the skin care category and puts the "Less acne, more hydration" claim on display.

The core method behind the Sencyr demo is Acne Risk Test, applied here to substantiate hydration, anti-acne claims.

Sencyr most often runs this demo typically deployed for digital campaign, available as diagnostic tool, phygital.

What does the Skin Assesment Tool demonstrate? It turns the "Less acne, more hydration" message into something a shopper can watch happen, delivering a qr code led the consumer to an online survey that took them on a journey so they could keep track of the progress of their skin in the moment.

How does Sencyr – Skin Assesment Tool work? It uses Acne Risk Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as diagnostic tool, phygital, it slots into digital campaign without adaptation work, keeping the Sencyr story consistent everywhere.