Sencyr – Skin Assesment Tool

For the Skin Assesment Tool, Sencyr needed to communicate the "Less acne, more hydration" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Skin Assesment Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Sencyr.

USP Demo Solutions designed the Skin Assesment Tool for Sencyr around the Acne Risk Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Less acne, more hydration story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

For the launch of SENCYR, a product focused on the microbiome, S-Biomedic sought a demo tool to engage consumers and showcase the product’s efficacy. The tool needed to demonstrate how SENCYR improved skin condition by measuring changes before and after use, while also keeping...

It was built to substantiate claim areas such as hydration, anti-acne, all from the same physical interaction with the Skin Assesment Tool, so a single asset can carry several conversations across the Sencyr range.

The result for Sencyr is a a qr code led the consumer to an online survey that took them on a journey so they could keep track of the progress of their skin delivered through the Skin Assesment Tool, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Acne Risk Test moment, the Skin Assesment Tool gives Sencyr's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Sencyr runs the Skin Assesment Tool primarily for digital campaign, delivered in diagnostic tool, phygital so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Acne Risk Test logic.

Want a similar Acne Risk Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Skin Assesment Tool for Sencyr and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.