SkinLabs – Skin Type Test

For the Skin Type Test, SkinLabs needed to communicate the "Clear and hydrated skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Skin Type Test was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for SkinLabs.

USP Demo Solutions designed the Skin Type Test for SkinLabs around the Hydration Test - Face method, the same proof logic our team uses across global skin care programmes. The tool reduces the Clear and hydrated skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Focusing on Pharmacies, Skinlabs develops professional use skin and hair diagnostic devices to provide their customers with a completely interactive digital diagnostic tool that includes an analog component for skin sebum and hydration measurement. They came to USP with a...

It was built to substantiate claim areas such as hydration, oil control, all from the same physical interaction with the Skin Type Test, so a single asset can carry several conversations across the SkinLabs range.

The result for SkinLabs is a clear and hydrated skin delivered through the Skin Type Test, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Hydration Test - Face moment, the Skin Type Test gives SkinLabs's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, SkinLabs runs the Skin Type Test primarily for pharmacy, digital campaign, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Hydration Test - Face logic.

Want a similar Hydration Test - Face for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Skin Type Test for SkinLabs and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.