Vichy Homme – Haptic skin analysis flyer

For the Haptic skin analysis flyer, Vichy Homme needed to communicate the "Clear and healthy skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Haptic skin analysis flyer was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Vichy Homme.

USP Demo Solutions designed the Haptic skin analysis flyer for Vichy Homme around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the Clear and healthy skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

To support the Vichy Homme product line, the Active Cosmetics Team required a haptic engagement tool to guide consumers in selecting the most suitable products for their specific skin needs. The goal was to provide consumers with a comprehensive understanding of their skin and...

It was built to substantiate claim areas such as oil control, repair, all from the same physical interaction with the Haptic skin analysis flyer, so a single asset can carry several conversations across the Vichy Homme range.

The result for Vichy Homme is a a 2-minute skin flyer that measured the sebum of the consumer skin delivered through the Haptic skin analysis flyer, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the Haptic skin analysis flyer gives Vichy Homme's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Vichy Homme runs the Haptic skin analysis flyer primarily for retail activation, consultation tool, delivered in diagnostic tool, physical demo so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Haptic skin analysis flyer for Vichy Homme and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.