Vichy – Scalp Check Tool

For the Scalp Check Tool, Vichy needed to communicate the "Less dandruff" promise in the Hair Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Scalp Check Tool was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Vichy.

USP Demo Solutions designed the Scalp Check Tool for Vichy around the Dandruff Test method, the same proof logic our team uses across global hair care programmes. The tool reduces the Less dandruff story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

The Vichy Dercos team in Germany required a user-friendly diagnostic tool for use in pharmacies. The objective was to help consultants accurately assess the type of dandruff consumers had- dry dandruff, oily dandruff, or no dandruff-and recommend the most suitable product from...

It was built to substantiate claim areas such as oil control, anti-dandruff, freshness, all from the same physical interaction with the Scalp Check Tool, so a single asset can carry several conversations across the Vichy range.

The result for Vichy is a diagnostic dandruff tool delivered through the Scalp Check Tool, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Dandruff Test moment, the Scalp Check Tool gives Vichy's hair care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Vichy runs the Scalp Check Tool primarily for pharmacy, internal training, consultation tool, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Dandruff Test logic.

Want a similar Dandruff Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Scalp Check Tool for Vichy and dozens of other hair care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.