Yanbal – Foundation Colour Finder

For the Foundation Colour Finder, Yanbal needed to communicate the "Shade finder" promise in the Colour Cosmetics category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Foundation Colour Finder was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Yanbal.

USP Demo Solutions designed the Foundation Colour Finder for Yanbal around the Real Shade Finder method, the same proof logic our team uses across global colour cosmetics programmes. The tool reduces the Shade finder story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

Yanbal Peru faced a challenge: helping consumers find the perfect foundation shade in a way that could be done independently, even at home. While digital solutions provided convenience, Yanbal recognized that nothing compares to on-skin color matching for accuracy. To meet the...

It was built to substantiate claim areas such as colour match, all from the same physical interaction with the Foundation Colour Finder, so a single asset can carry several conversations across the Yanbal range.

The result for Yanbal is a a branded colour-matching tool that could be used omnichannel delivered through the Foundation Colour Finder, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Real Shade Finder moment, the Foundation Colour Finder gives Yanbal's colour cosmetics range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Yanbal runs the Foundation Colour Finder primarily for digital campaign, consultation tool, delivered in physical demo so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Real Shade Finder logic.

Want a similar Real Shade Finder for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Foundation Colour Finder for Yanbal and dozens of other colour cosmetics programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.