Yanbal – At-Home Shade Match

For the At-Home Shade Match, Yanbal needed to make the "Shade finder" promise something shoppers in the colour cosmetics category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise colour match claims.

The brief for the At-Home Shade Match was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Yanbal.

USP Demo Solutions built the At-Home Shade Match for Yanbal around the Real Shade Finder method, reducing the Shade finder story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the colour cosmetics aisle instead of a one-way pitch.

From the same physical interaction with the At-Home Shade Match, the demo substantiates claim areas such as colour match, so a single asset can carry several conversations across the Yanbal range.

The result for Yanbal is a a branded colour-matching tool that could be used omnichannel, delivered through the At-Home Shade Match as something the consumer experiences first-hand rather than has to take on trust.

By turning Yanbal's "Shade finder" message into a hands-on Real Shade Finder moment, the At-Home Shade Match becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Yanbal runs the At-Home Shade Match primarily for digital campaign, consultation tool, delivered in physical demo so the same Real Shade Finder proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the At-Home Shade Match is run by the consumer rather than presented to them, Yanbal earns a moment of genuine participation that lands harder than any printed colour cosmetics claim.

Yanbal commissioned the At-Home Shade Match as a colour cosmetics demonstration tool built by USP Demo Solutions around the "Shade finder" claim.

Technically, the Yanbal demo relies on Real Shade Finder and supports claim areas including colour match.

For Yanbal, the tool is available as physical demo and typically deployed for digital campaign, consultation tool, which keeps roll-outs flexible across markets.

What does the At-Home Shade Match demonstrate? It turns the "Shade finder" message into something a shopper can watch happen, delivering a branded colour-matching tool that could be used omnichannel in the moment.

How does Yanbal – At-Home Shade Match work? It uses Real Shade Finder to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as physical demo, it slots into digital campaign, consultation tool without adaptation work, keeping the Yanbal story consistent everywhere.