Yves Rocher – Product Finder

For the Product Finder, Yves Rocher needed to make the "clear skin" promise something shoppers in the skin care category could see for themselves, not just read on a label. In the few seconds a shopper spends at shelf or in a consultation, copy and ingredient lists rarely land, especially when rival products advertise cleansing & purity, hydration claims.

The brief for the Product Finder was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand for Yves Rocher.

USP Demo Solutions built the Product Finder for Yves Rocher around the Skin Type Test method, reducing the clear skin story to a single visible reaction the consumer can trigger themselves. That gives the conversation a clear before/after moment in the skin care aisle instead of a one-way pitch.

From the same physical interaction with the Product Finder, the demo substantiates claim areas such as cleansing & purity, hydration, so a single asset can carry several conversations across the Yves Rocher range.

The result for Yves Rocher is a product reccomedations, delivered through the Product Finder as something the consumer experiences first-hand rather than has to take on trust.

By turning Yves Rocher's "clear skin" message into a hands-on Skin Type Test moment, the Product Finder becomes a credible, science-backed conversation starter the shopper can repeat for a friend.

In the field, Yves Rocher runs the Product Finder primarily for digital campaign, delivered in diagnostic tool, phygital so the same Skin Type Test proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its logic.

Because the Product Finder is run by the consumer rather than presented to them, Yves Rocher earns a moment of genuine participation that lands harder than any printed skin care claim.

Built by USP Demo Solutions for Yves Rocher, the Product Finder serves the skin care category and puts the "clear skin" claim on display.

The core method behind the Yves Rocher demo is Skin Type Test, applied here to substantiate cleansing & purity, hydration claims.

Yves Rocher most often runs this demo typically deployed for digital campaign, available as diagnostic tool, phygital.

What does the Product Finder demonstrate? It turns the "clear skin" message into something a shopper can watch happen, delivering product reccomedations in the moment.

How does Yves Rocher – Product Finder work? It uses Skin Type Test to produce a clear, repeatable reaction that a beauty advisor, pharmacist or sales rep can trigger in seconds, with no lab equipment and no specialist training.

In which channels does it run? Delivered as diagnostic tool, phygital, it slots into digital campaign without adaptation work, keeping the Yves Rocher story consistent everywhere.