Yves Rocher – Product Finder

For the Product Finder, Yves Rocher needed to communicate the "clear skin" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Product Finder was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Yves Rocher.

USP Demo Solutions designed the Product Finder for Yves Rocher around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the clear skin story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

The Yves Rocher Poland team needed a tool that they could use in their e-commerce campaign to diagnose and steer the consumer to the right product choice. They wanted to insert the tool in their product packages sent to consumers with product information but wanted it to be...

It was built to substantiate claim areas such as cleansing & purity, hydration, all from the same physical interaction with the Product Finder, so a single asset can carry several conversations across the Yves Rocher range.

The result for Yves Rocher is a product reccomedations delivered through the Product Finder, something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the Product Finder gives Yves Rocher's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Yves Rocher runs the Product Finder primarily for digital campaign, delivered in diagnostic tool, phygital so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Product Finder for Yves Rocher and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.