The NIVEA Team was searching for a way to guide their consumers to the right product choice out of their skin care range. They also needed a highly engaging solution which, on one hand, educated consumers, and on the other hand, could also be used by beauty advisors in-store.

USP Solutions’ main aim was to turn NIVEA’s expectations into a highly engaging activation tool that fueled consumer excitement. Achieving this was made possible through educating the consumer about their skin type and allowing them to experience the brand through a haptic approach.
After receiving prototypes that varied in size and shape from USP Solutions the NIVEA team agreed the Skin Type Tester was the suitable technology match for this activation.
As soon as both sides had a clear picture of how the sensory marketing tools would be used in the activation, USP took on the next steps – artwork creation, printing and on-time delivery.

The USP Skin Type Test enables consumers to understand their skin’s sebum level, giving them a moment of truth. The strip reacts to sebum on the skin by displaying dark dots, allowing the consumer to determine their individual skin type. Knowing whether she/he has dry, normal, combination or oily skin, combined with the NIVEA product range information, enabled consumers to choose the matching product from the series for their needs.

How it works:

• Moderately press one test strip onto forehead for 3-5 seconds.
• Moderately press other test strip onto cheek, also for 3-5 seconds.
• Compare test strips to result fields, learn about your skin type and choose the appropriate product out of the NIVEA product series.

The Nivea team was looking for a consumer engaging diagnostic tool which could easily be used by consumers at the POS.

The activation tool had to identify a consumer’s skin type easily, reliably and within seconds.  The result then led consumers to their individual product recommendation out of the Nivea portfolio.

The challenge for USP Solutions was to translate Nivea’s needs to an engaging brand activation tool that enabled consumers to identify their skin type easily and reliably.

The experts at USP Solutions knew that to truly engage consumers, they had to find a way to engage their senses.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.

How it works:

• The test strip 1 is carefully taken out and pressed on the forehead for 3-5 seconds.
• Then test strip 2 is carefully taken out and pressed onto the cheek, also for 3-5 seconds.
• As a next step compare the test results of the test strip 1 and 2 with the reference fields.
• Each result is guiding the consumer to their best product match out of the Nivea product range.