Fruits & Passion needed a tool that enabled consumer engagement, while educating them about their own skin hydration and the need to care for it. Essentially, the POS tool should also evoke the need for a product.

The USP team knew that the Fruits & Passion team required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.

USP developed solutions as per the brief received from Fruits & Passion. Both parties agreed that the Hydration Tool will be the ideal solution for 1:1 conversations..

Then the shape, and size of the demo cards was decided – and after that, the experts of USP handled the project’s next steps professionaly: artwork, printing and on-time delivery.

The Fruits & Passion beauty advisors eagerly educated and steered customers towards their hydrating product.  Using this before and after technology, the hydration level of a person’s skin can be ascertained by the consumer themselves; with and without the product – leading to brand trust, awareness and eventually increased sales.

How it works:

• Remove the ‘before’ test strip from the test card.
• Place the strip on the elbow or shin area for 3-5 seconds.
• Remove and compare the strip with the test result scale
• Apply Fruits & Passion product on that area.
• Remove the ‘after’ test strip from the test card.
• Place the strip on the elbow or shin area for 3-5 seconds.
• Remove and compare with the test result scale
• The results give an accurate picture of the person’s hydration level with and without the product

The TheFaceShop team wanted their Beauty Advisors to engage and enlighten consumers about their skin type. Advise them about what their skin required and eventually, the POS tool should also evoke the need for a one of the in-store products.

Having being briefed, the USP’s team developed concepts that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.

Both parties agreed that USP’s skin type technology would give the best possible result for TheFaceShop. Giving the best results and engaging the customer.

Next to decide was the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

The TheFaceShop Beauty Advisors quickly learned how to use the tools and the advantages thereof. They then eagerly engaged consumers and taught them about their sky type. That was to evoke the need for the right product. Leading to brand trust, awareness and eventually increased sales.

How it works:

• Take the forehead test strip and press it for 10 seconds on to the forehead
• Take the cheek test strip and press it for 10 seconds on to the cheek.
• Compare the test strips with the result table to identify the skin type

The TheFaceShop team wanted their Beauty Advisors to engage consumers, while enlightening them about their skin type. To advise them about what their skin needed and eventually, the POS tool should also evoke the need for a one of the in-store products.

TheFaceShop gave USP’s team a detailed brief that underscored the need for a tool that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.

It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for TheFaceShop. Giving the best results and engaging the customer.

The next step was to decide on the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

After learning how to use the skin type tool, the TheFaceShop Beauty Advisors were eager to engage consumers and teach them about their sky type. That in turn was to evoke the need for the right product. Leading to brand trust, awareness and eventually increased sales.

How it works:

• Take the test strip and press it for 10 seconds on to the forehead
• Compare the test strip with the result table to identify the sebum level