Fruits & Passion Archives — USP Solutions
Fruits & Passion

Fruits & Passion – Skin needs hydration

About the project

Fruits & Passion team needed to find a tool that was engaging and proved to customers that their skin needed to be softer, smoother and hydrated. This tool helped customers to evaluate their hydration level, while at the same time confirmed the need of a hydrating product.

Facts
Brand:
  • Fruits & Passion
Category:
  • Body Care
Beauty Concern:
Test Type:
  • Hydration Tester
Activation Channel:
  • POS, Social Media, Website
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Fruits & Passion.

What was the challenge?

Fruits & Passion needed a tool that enabled consumer engagement, while educating them about their own skin hydration and the need to care for it. Essentially, the POS tool should also evoke the need for a product.

How did USP Solutions help?

The USP team knew that the Fruits & Passion team required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.

USP developed solutions as per the brief received from Fruits & Passion. Both parties agreed that the Hydration Tool will be the ideal solution for 1:1 conversations..

Then the shape, and size of the demo cards was decided – and after that, the experts of USP handled the project’s next steps professionaly: artwork, printing and on-time delivery.

How does the tester work?

The Fruits & Passion beauty advisors eagerly educated and steered customers towards their hydrating product.  Using this before and after technology, the hydration level of a person’s skin can be ascertained by the consumer themselves; with and without the product – leading to brand trust, awareness and eventually increased sales.

How it works:

  • Remove the ‘before’ test strip from the test card.
  • Place the strip on the elbow or shin area for 3-5 seconds.
  • Remove and compare the strip with the test result scale
  • Apply Fruits & Passion product on that area.
  • Remove the ‘after’ test strip from the test card.
  • Place the strip on the elbow or shin area for 3-5 seconds.
  • Remove and compare with the test result scale
  • The results give an accurate picture of the person’s hydration level with and without the product

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

The Face Shop

TheFaceShop– Skin care for every type

About the project

TheFaceShop wanted their Beauty Advisors to help consumers learn about their skin type before recommending an in-store product. By educating consumers about their skin type, they were able to advise the product that was just right for them.

Facts
Brand:
  • The Face Shop
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test - Leaflet
Activation Channel:
  • POS
Sales Channel:
Country:
  • Singapore

What was the challenge?

The TheFaceShop team wanted their Beauty Advisors to engage and enlighten consumers about their skin type. Advise them about what their skin required and eventually, the POS tool should also evoke the need for a one of the in-store products.

How did USP Solutions help?

Having being briefed, the USP’s team developed concepts that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.

Both parties agreed that USP’s skin type technology would give the best possible result for TheFaceShop. Giving the best results and engaging the customer.

Next to decide was the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

The TheFaceShop Beauty Advisors quickly learned how to use the tools and the advantages thereof. They then eagerly engaged consumers and taught them about their sky type. That was to evoke the need for the right product. Leading to brand trust, awareness and eventually increased sales.

How it works:

  • Take the forehead test strip and press it for 10 seconds on to the forehead
  • Take the cheek test strip and press it for 10 seconds on to the cheek.
  • Compare the test strips with the result table to identify the skin type

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

The Face Shop

TheFaceShop– Find your skin type.

About the project

TheFaceShop wanted their Beauty Advisors to assist consumers to choose the right product for their skin. By educating consumers about their skin type, they were able to recommend the product that was just right for them.

Facts
Brand:
  • The Face Shop
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
IMAGE GALLERY SLIDES
Take a look at how we supported TheFaceShop.

What was the challenge?

The TheFaceShop team wanted their Beauty Advisors to engage consumers, while enlightening them about their skin type. To advise them about what their skin needed and eventually, the POS tool should also evoke the need for a one of the in-store products.

How did USP Solutions help?

TheFaceShop gave USP’s team a detailed brief that underscored the need for a tool that ensured 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.

It was agreed by both parties that USP’s skin type technology would yield the best possible outcome for TheFaceShop. Giving the best results and engaging the customer.

The next step was to decide on the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

After learning how to use the skin type tool, the TheFaceShop Beauty Advisors were eager to engage consumers and teach them about their sky type. That in turn was to evoke the need for the right product. Leading to brand trust, awareness and eventually increased sales.

How it works:

  • Take the test strip and press it for 10 seconds on to the forehead
  • Compare the test strip with the result table to identify the sebum level

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.