Press release
Bringing personalised, interactive brand activations to life in as little as two weeks
Klagenfurt, Austria, September 2026 - For more than 20 years, USP Demo Solutions has helped global brands turn product science, claims and benefits into experiences consumers can see, understand and believe. Now, the Austrian company is taking the next step, evolving from a demo creator into an AI Consumer Experience Partner.
Through its digital AI Hub, USP develops customised apps and interactive experiences around individual brands, products, campaigns and consumer needs. From beauty and personal care to healthcare, home care and food, these experiences are designed to make brand activations more relevant, engaging and personalised.
And they can be brought to life in as little as two weeks.
“Consumers don't just want brands to tell them what a product does. They increasingly expect experiences that are relevant to them and give them something to interact with,” says Diego Kanda-Diwidi, CEO of USP Demo Solutions. “We see an opportunity to help brands move beyond traditional product demonstrations and create consumer experiences that are more personal, interactive and useful.”
AI as a tool for better brand activation
AI here is used as a practical tool within the activation, helping experiences respond to consumers, personalise content and guide them towards relevant products or information.
A skincare brand, for example, could create an interactive experience that helps consumers understand their skin needs and discover a suitable product or routine. A haircare brand could guide consumers through their hair concerns. A product launch could turn a traditional campaign into an interactive consumer journey.
The experiences can support launches, retail activations, events, influencer campaigns, e-commerce, education and digital marketing.
USP's AI Hub enables brands and agencies to move from an initial concept to a working customised experience without the long development cycles traditionally associated with digital projects.
“AI is not the product. It is a tool that helps us make the activation smarter, more relevant and more engaging,” says Kanda-Diwidi. “Our starting point is always the brand needs, the product and the claim. We then use the right tools to turn that product story into an experience. Our ambition is to move from idea to activation in weeks, not months.”
The move builds on USP's more than two decades of experience working with global consumer brands and translating complex product science into tangible demonstrations and experiences.
Every product has a claim. USP turns that claim into an experience.
The future of consumer experience is personalised, intelligent and interactive.
About USP Demo Solutions
USP Indicator Solutions GmbH is an Austrian company specialising in the ideation, development and deployment of science-based product demonstrations and consumer experiences. For more than 20 years, USP has worked with global consumer brands across beauty, personal care, healthcare, home care and food, translating product science and claims into tangible demonstrations, tools and experiences. Headquartered in Klagenfurt, Austria, USP works with brands internationally.
Media contact
USP Indicator Solutions GmbH
Klagenfurt, Austria
+43 463 459040
info@usp.at