Axe
Axe – Proving the products claim
Unilever
Claim: "A body spray that not only smelled good but also eliminated bad odour by killing the responsible bacteria."
Axe – Proving the product’s claim: Axe deodorant marketing team developed a great marketing strategy for their product that has been extremely successful. However, over time the product has been viewed as just a body spray. The Axe Global team in the UK wanted to change this...
Technology
Zinc Detector
Benefit
educate, prove the product claim and convert
Category
Personal Care