
Clinique
Clinique – Travel Division
Estée Lauder
Claim: "Proof of Claim"
Clinique’s Travel Division aimed to address a common issue faced by travellers that was causing skin dehydration due to air travel, sun exposure, and changing environmental conditions. To educate consumers about the effectiveness of its Moisture Surge 100H product, Clinique...
Technology
Face Hydration Test
Benefit
Consumer Journey
Category
Skin Care
