Kiehl’s – Deeply moisturising.

For the Deeply moisturising., Kiehl’s needed to communicate the "deep moisturization" promise in the Skin Care category in a way shoppers could actually see not just read on a label. Standard claim copy and ingredient lists rarely move consumers in the few seconds they spend at shelf or in a consultation, especially when competing products list almost identical benefits.

The brief for the Deeply moisturising. was to turn that abstract message into a tangible, repeatable proof point that retail staff, pharmacists or beauty advisors could run on demand, without lab equipment or specialist training, while staying on brand and on message for Kiehl’s.

USP Demo Solutions designed the Deeply moisturising. for Kiehl’s around the Skin Type Test method, the same proof logic our team uses across global skin care programmes. The tool reduces the deep moisturization story to a single visible reaction the consumer can trigger themselves, which gives the conversation a clear before/after moment instead of a one-way pitch.

With winter approaching, Kiehl's wanted to promote their dry-skin treatment by giving Beauty Advisors a tool that could educate consumers about their extreme skin types and guide them to the right product in store. USP Demo Solutions delivered a custom skin-type tester that turns 1:1 consultations into a conversation about how winter changes the skin.

It was built to substantiate claim areas such as hydration, all from the same physical interaction with the Deeply moisturising., so a single asset can carry several conversations across the Kiehl’s range.

The result for Kiehl’s is a promote their dry skin treatment delivered through the Deeply moisturising., something the consumer experiences first-hand rather than something they have to take on trust.

By replacing abstract product copy with a hands-on Skin Type Test moment, the Deeply moisturising. gives Kiehl’s's skin care range a credible, science-backed conversation starter that moves the message from a label promise into a personal experience the shopper can repeat for a friend.

In the field, Kiehl’s runs the Deeply moisturising. primarily for retail activation, delivered in diagnostic tool so the same proof point travels from a pharmacist's counter to a beauty advisor's tablet without losing its core Skin Type Test logic.

Want a similar Skin Type Test for your own brand? USP Demo Solutions has shipped repeatable, on-claim demo tools like the Deeply moisturising. for Kiehl’s and dozens of other skin care programmes worldwide engineered to be run by retail staff, pharmacists or beauty advisors with zero lab equipment.