Meridol – Ideation to Conversion

Meridol

Meridol – Ideation to Conversion

Colgate Palmolive

Claim: "Product protects"

As part of the launch of their new Meridol mouthwash, the Meridol team in Switzerland sought an innovative way to present their product at a major conference targeting dentists and researchers from across the EU. The objective was to create a hands-on demo tool that would...

Technology

Zinc Detector

Benefit

Proof of claim

Category

Oral Care