
Meridol
Meridol – Ideation to Conversion
Colgate Palmolive
Claim: "Product protects"
As part of the launch of their new Meridol mouthwash, the Meridol team in Switzerland sought an innovative way to present their product at a major conference targeting dentists and researchers from across the EU. The objective was to create a hands-on demo tool that would...
Technology
Zinc Detector
Benefit
Proof of claim
Category
Oral Care
