Estée Lauder Archives — USP
Estée Lauder

Wrinkle Test

Supercharge your skin

About the project

The Estee Lauder Team in the US wanted to have an interactive tool that steered consumers in the department stores towards their cosmetic counters. They wanted a tool that was easy enough to use in the store but could be just as easy at home. They wanted the consumer to do the test on themselves and then to get the results, they would have to visit one of Estee Lauder’s cosmetic counters. Here Estee Lauder’s expert beauty advisors recommended products based on the results from the test.

Changing selling into consulting by connecting the brand with the consumer and offering expert advice based on results from tests done on the consumer’s own skin. A way for the consumer to clearly understand the information the brand is providing.

USP Solutions team developed a 2D wrinkle level tester card that could measure the wrinkle level of the consumers within a matter of seconds. This tool empowered the skillset of Estee Lauders’s beauty advisor, to give an informed product recommendation to the consumer

Facts
Brand:
  • Estée Lauder
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • 2D-Wrinkle-Tester
Activation Channel:
  • POS, Retail
Sales Channel:
Country:
  • UK
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Diadermine.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.

Clinique

Moisture Surge

Get and stay hydrated!

About the project

Re-Launching their Moisture Surge replenishing hydration range, the Clinique team wanted a consumer recommendation for POS and travel retail. Their story was that everyday stress especially traveling, drains the skin of its moisture and their product helps replenish this lost hydration. The team consulted with USP to develop a smart and easy-to-use tool that could show live proof of the individual’s skin hydration both on the ground and in the air.

The USP Hydration Tests test area removes dead skin flakes from the skin’s surface. The more skin flakes removed, the drier the skin is. This knowledge about their level of dry or hydrated skin, combined with product information, guides consumers to purchase their appropriate body care selections from the brand! The consumer measured the hydration before receiving the product recommendation, after immediately after use to see the difference it made, and at a later period to see how the product continued to hydrate for up to 72 hours. The tester card was engaging, educating the consumer to help to establish brand awareness, brand trust, and value.

The initial project was tested in the US market and was such a success that multiple orders later, it is now offered by Clinique on a Global Scale, in 27 languages.

Facts
Brand:
  • Clinigue
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Hydration Test
Activation Channel:
  • POS, Influencer Marketing
Sales Channel:
Country:
  • Global

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
Hydration Test
01:29 min
Aveda

Scalp Sebum Test

About the project

In a world that is mostly digital and visual, engagement is very hard to achieve with only verbal communication, human beings are still analog as are the skin and beauty products.

The Aveda team wanted to provide to their consumer and beauty consultants, a powerful and easy way to engage and understand the individual scalp better to help stimulate the purchase intent, in seconds. The tool was to work in 1:1 interactions or as a self-service activation, which is specifically designed to diagnose the scalp sebum of a consumer.  Helping the consumer to understand their needs in approx 5 seconds and get a product recommendation based on the specific result.

The scalp sebum test perfectly works as a conversation starter, engagement, consultation, and recommendation tool with a simple workflow. 10 tests in a single card made the tool easier to handle multiple touchpoints e.g if a BA was available for consultation. The project was first developed for Italy but was such a success that other countries chose to then add the tool to their marketing mix. This tester card was engaging and by educating their consumer they helped to establish brand awareness, brand trust, and give added value to their marketing activity…leading to increased sales.

 

Facts
Brand:
  • Aveda
Category:
  • Hair Care
Beauty Concern:
Test Type:
  • Scalp Sebum Test
Sales Channel:
Country:
  • Italy, India, Greece, Spain, Benelux

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Scalp Sebum Test
01:41 min
ESTÉE LAUDER

“Illumination”
Brand Activation

About the project

The ESTÉE LAUDER team searched for a truly engaging and educational activation tool to support their UV product range. The solution also had to be able to assist Beauty Advisors in changing selling to consulting.

Facts
Brand:
  • ESTÉE LAUDER
Category:
  • Sun Care
Test Type:
  • Sun Damage Simulation Card
Activation Channel:
  • Beauty Advisor
Sales Channel:
Country:
  • United States

What was the challenge?

With summer season approaching ESTÉE LAUDER faced the challenge of showing consumers the importance of UV protection, thus creating their need for a SPF product. The desired solution also had to be highly engaging, whether it be via conversation with a beauty advisor or through mass marketing.

How did USP Solutions help?

Meeting ESTÉE LAUDER’s expectations for an educational activation card as well as proving the SPF product’s efficiency was the core of this project. Our experts planned on developing a solution that also created consumer excitement through integrating a haptic experience.
After sending various prototypes out of our UV-Technology range to the ESTÉE LAUDER marketing team, it was agreed that the UV Protection Technology would be the best fitting technology for this campaign.
Once the technology type and activation details were agreed upon, USP solutions took care of the following steps – artwork creation, printing and on-time delivery.

How does the tester work?

The Sun Damage Test from USP Solutions simulates the sun’s damaging impact on the skin. It gives consumers a moment of truth when given the possibility to see how ESTÉE LAUDER products protect skin against harmful UV rays.

This dramatic test was used to make consumers aware of the necessity to protect their skin against UV radiation. It educated them about the effects UVA and UVB rays have on their skin by displaying the consequences on a card which was exposed to sun or UV (lamp) light.

How it works:

  • Expose whole face to daylight or UV light (when used for indoor demonstrations) for 10 seconds. The face will react to UV rays by showing the consequences of sun exposure.
  • Withdraw face from UV rays and wait until it returns to original image.
    Then, to prove effectiveness of ESTÉE LAUDER products:
  • Cover half of face with ESTÉE LAUDER product and expose whole card to UV rays again for 10 seconds.
  • Discover the difference between the protected and unprotected sides of face: the protected side (covered with ESTÉE LAUDER product) will not change; on the unprotected side, the consequences of UV exposure are shown.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SUN DAMAGE - DARK SPOT & WRINKLES
01:20 min
Reveal Sun Damage Tool for Woman | USP Solutions

01

Place card in front of you.

Expose UV Light on Sun Damage Tool | USP Solutions

02

Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Reveal Sun Damage Tool - Face of Woman on Test Tool | USP Solutions

03

Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.