Needing a demo to show how Creamsilk Philippines provides better nourishment to the hair, compared to its competitor, USP with its many years of collaboration with Unilever was asked to develop a tool that was easy to use for the beauty advisors in-store.

USP’s R&D team working along with the team developed a Glycerine detector tool that could detect the key ingredient that provides nourishment to the hair. As glycerine is a humectant, and it can actually pull in moisture from the air, it keeps hair hydrated and healthy. USP’S Glycerine sensor can detect the presence in a product within seconds, proving that the product nourishes and fulfils its promise. As a two-step demo, the team was able to compare Cream Silk’s product with its competitor. Making it not only a powerful tool but believable as well.

For their Skin Awareness Month in May, the marketing team of Cetaphil India needed a tool that would engage and educate consumers about the different skin types as well as their own skin needs. A tool that was easy to use, did not require any additional assistance from beauty advisors and at the same time was believable.

The project was spearheaded by Rajesh Mane of Cetaphil. Along with the USP team, a Skin Type Tester was developed that was inserted into the skin info booklet. This booklet was attached to each product on-shelf and allowed the consumer to not only learn about the requirements of skin in general, but also test their own skin and be advised about their personal skin needs.

Focusing on the prescription channel – pharmacies, chemists & online stores, the Cetaphil team needed an activation tool that focused on its product claim; skincare for sensitive skin, while at the same time empowering their consumer towards making the correct product choice. Their goal was to become the leading sensitive skin consumer brand of choice that improves lives through healthy skin.

How did USP Solutions help?

The USP Solutions took the challenge and translated Cetaphil’s need into a demo tool that diagnosed the consumers’ skin and then steered them towards the right product choice. This tool was easy and quick to use by the in-store advisors and just as easy for consumers to use on their own. The accurate results convinced the consumer of their need and helped the instore advisors to engage, consult, and recommend that lead to product trust and increased basket size.

The demo developed for Cetaphil India was a complete success with the team reaching their goal, which in turn lead to repeat orders.

Galderma Brazil was looking for a demo tool to promote their new Cetaphil hydration line. The test was needed to guide consumers to the right product for their skin, and, secondly, to prove the product’s hydrating efficacy and superiority.