Claim Proof Archives — USP
7 months ago

Proving a product claim is most effectively achieved through first-hand experience or campaigns which incorporate a sensorial experience.

9 months ago

How consumers benefit from Zinc in the skincare products and why it has become such an imporatan ingrediant for Beauty Brands?

3 years ago

Gaining this inherent trust of customers is a huge hurdle for any brand to overcome. For new businesses that rely on prospective customers trusting their word alone that they will deliver, this can be especially challenging.