The NIVEA team was looking for an easy and tangible way to help beauty advisors educate consumers about their skin hydration level. Besides which, the brand activation tool had to assist in guiding consumers to the right product out of NIVEA’s hydration product range.

The main goal for USP Solutions was to translate NIVEA’s requirements into a brand activation tool that enabled consumers to touch and feel the brand. By engaging the consumers’ senses with a haptic experience paired together with the demonstration of the product claim; where proof, brand trust and loyalty were guaranteed.

After having received various prototypes and concepts the NIVEA team agreed upon the suggestion that the Hydration test technology would be the ideal technological match for their concerns.

Once the last details on how the sensory marketing tool was to be implemented in the NIVEA campaign had been worked out and agreed upon, USP took over responsibility and handled artwork, printing and on-time delivery.

The Hydration Test reacts to dead skin cells on the skin’s surface. After just 3-5 seconds, consumers were able to see their hydration level. Together with the guidance of the NIVEA beauty advisor, the consumers were both educated and guided to the right product for their hydration Level.

How it works:

• The test strip is pressed on the skin for 3 – 5 seconds.
• Compare results with the reference fields.

The Nivea team was looking for a consumer engaging skin type analysis tool which could easily be used by consumers at the POS.

The activation tool had to identify a consumer’s skin type easily, reliably and within seconds. These results then were to lead consumers to their individual product recommendation out of the Nivea product range.

The challenge for USP Solutions was to translate Nivea’s needs to an engaging brand activation tool that enabled consumers to identify their skin type easily and reliably at the Point of Sale.

The experts at USP Solutions knew that to truly engage consumers, they had to find a way to engage their senses.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.

How it works:

• The test strip 1 is carefully taken out and pressed on the forehead for 3-5 seconds.
• Then test strip 2 is carefully taken out and pressed onto the cheek, also for 3-5 seconds.
• As a next step compare the test results of the test strip 1 and 2 with the reference fields.
• Each result is guiding the consumer to their best product match out of the Nivea product range.

The Nivea team was looking for a consumer engaging DEMO tool that could easily and reliably demonstrate the effectiveness of its products in protecting beautifully sun tanned skin.

The challenge for USP Solutions was translating Nivea’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.

The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Tanning Card reacts to UV light.

When exposed to UV rays the demo card changes its colour from white to a beautifully tanned skin.

The Nivea  Daily Essentials Team was looking for a highly consumer engaging tool which enabled consumers to identify their skin type. The team knew that, in order to convert consumers into brand advocates, the right product choice is a must.

The challenge for USP Solutions was to translate Nivea’s needs to a brand activation tool that enabled consumers to perform a test easily, reliably and within seconds. The team was very well aware that the test results had to guide consumers.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.

How it works:

• The test strip 1 is carefully taken out and pressed on the forehead for 3-5 seconds.
• Then test strip 2 is carefully taken out and pressed onto the cheek, also for 3-5 seconds.
• As a next step compare the test results of the test strip 1 and 2 with the reference fields.
• Each result is guiding the consumer to their best product match out of the Nivea product range.

The Nivea Sun team was looking for a demo tool that could demonstrate the oil controlling effect of their sun protection product.  The tool needed to be both reliable & credible. It also needed to prove the product’s claim within seconds and in an engaging and fun way.

The USP Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Solutions proposed that the Skin Type Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.

The Skin Type test reacts to sebum on the skin. It delivers reliable results in just seconds.

How it works:

• The test strip is pressed on the skin for 3 – 5 seconds.
• Next, the results are compared with the reference fields on the back of the test card.

Nivea Indonesia was looking for a tool which could demonstrate the sun’s impact on skin tone. Another goal was to educate consumer and to increase awareness for the need of sun protection.

The USP Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus educating consumers about how sun protection can positively influence skin tone. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Solutions proposed that the UV Sun Damage Technology was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation/integration to printing and on-time delivery.

The Sun Damage Dark Spots and Wrinkles Demo Tool simulates the sun’s damaging impact on the skin. The card reacts to UV light. When exposed to sun or a UV lamp, the image of the beautiful girl shows darkened skin and dark spots.

How it works:
•    Expose test card to UV radiation.
•    When exposed to a UV lamp or sunlight the image will change in that it will become darker. Also dark spot will be visible.
•    Consumers will then withdraw the image from UV radiation.
•    Once the image has turned back to its original color, sunscreen is applied to one half of the image.
•    The card is then exposed to UV radiation again for about 10 seconds.
•    Result: only the non-protected area will become a darker looking skin and dark spots.