The marketing team of Nivea UAE needed a compelling tool that showed the efficacy of their body care range to their consumer. They needed a tool that was easy to use and gave the consumer a personal experience both at POS or through their e-commerce channel. As a conversation starter with Nivea beauty advisors, the tool not only showed the consumer the condition of their skin before the use of the product but also once they tried the product themselves.

USP’s team worked with the Nivea team to develop a branded card with an integrated 2 x step tester. The consumer could use the tester before product use and then once again after to see the distinct difference the product made. Thus proving its claim.

Eucerin Argentina’s regional team wanted to empower their BAs to engage and then educate the consumers at the POS in a new and memorable way. They wanted their BAs to engage consumers in a conversation, create attention and involve emotions.

The team wanted their consumer to be immersed in a sensory experience that would automatically place more trust and confidence in the brand. They needed to have a marketing tool at the point of sale that was simple and easy to use, quick, and showed the professionalism of their beauty advisors.

Using our Oil Control technology, the USP Solutions team developed a demo card with two oil control testers that measured the skin sebum level before and after use of the product. The tool is easy to use and gives results in 5-7 seconds.

The challenge for the NIVEA team was to help answer the question “How hydrated is your skin?” – a question that many consumers cannot answer. To solve this, an educating, as well as a highly engaging tool had to be created for the consumer– fit for both 1:1 conversations and POS’s.

The team was looking for an easy and tangible way to help beauty advisors educate consumers about their skin hydration level. Besides which, the brand activation tool had to assist in guiding consumers to the right product out of NIVEA’s hydration product range.

The main goal for USP Solutions was to translate NIVEA’s requirements into a brand activation tool that enabled consumers to touch and feel the brand. By engaging the consumers’ senses with a haptic experience paired together with the demonstration of the product claim; where proof, brand trust and loyalty were guaranteed.

After having received various prototypes and concepts the NIVEA team agreed upon the suggestion that the Hydration test technology would be the ideal technological match for their concerns.

Once the last details on how the sensory marketing tool was to be implemented in the NIVEA campaign had been worked out and agreed upon, USP took over responsibility and handled artwork, printing and on-time delivery.

The Hydration Test reacts to dead skin cells on the skin’s surface. After just 3-5 seconds, consumers were able to see their hydration level. Together with the guidance of the NIVEA beauty advisor, the consumers were both educated and guided to the right product for their hydration Level.

How it works:

• The test strip is pressed on the skin for 3 – 5 seconds.
• Compare results with the reference fields.

Nivea Thailand was looking for a demo tool that could demonstrate the oil controlling effect of their sun protection product. The tool needed to be reliable & credible –  proving the product’s claim within seconds and in an engaging and fun way.

The USP Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Solutions proposed that the Skin Type Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.

The Skin Type test reacts to sebum on the skin. It delivers reliable results in just seconds.

How it works:

• The test strip is pressed on the skin for 3 – 5 seconds.
• Next, the results are compared with the reference fields on the back of the test card.