About the project
About the project
Led by Nivea’s Research and Development (R&D) team an event for its global marketing team in Germany was organised. For this event, they needed to showcase the superiority of the product and needed a science-based tool that could prove their claim compared to competitors. A tool that aimed to equip the marketing team with a clear understanding of Nivea’s product efficacy by demonstrating the nourishment power of their products with concrete evidence.
By providing the marketing team with concrete scientific evidence, Nivea aimed to equip them with the knowledge, confidence and a tool to communicate the brand’s nourishment claim convincingly.
The main challenge faced by the R&D team was developing a science-based tool that could effectively prove product efficacy and superiority while remaining simple and visually understandable during the event.
The Nivea team had a wish list but with no clear idea how to implement it. They relied on USP to ideate and create a winning solution that checked all the boxes.
Working on our three-step ideation concept USP went on to develop a winning demo:
- Demo Ideation – generating ideas and solutions that may best suit the project
- Demo Development - evaluating and refining the ideas, based on their feasibility, impact, and alignment of Nivea, the aim was to select the most promising ideas that can be developed further. The selected ideas are then developed into prototypes or mock-ups to demonstrate how they would work in the real world.
- Demo Execution – Scaling up and delivering the winning prototype within the timelines
With each step being dependent on the success of the previous one and with a clear outcome (deliverables)
Feedback after the event: The event proved to be a success, and the marketing team responded positively to the presentation. The science-based tool was well-received, and the audience understood the message clearly.
- Nivea
- Demo Ideation,
- Skin Care
- Nourishment sensor
- Internal Event
Proven Results
Our beauty marketing tools are highly effective.
About the project
The marketing team of Nivea UAE needed a compelling tool that showed the efficacy of their body care range to their consumer. They needed a tool that was easy to use and gave the consumer a personal experience both at POS or through their e-commerce channel. As a conversation starter with Nivea beauty advisors, the tool not only showed the consumer the condition of their skin before the use of the product but also once they tried the product themselves.
USP’s team worked with the Nivea team to develop a branded card with an integrated 2 x step tester. The consumer could use the tester before product use and then once again after to see the distinct difference the product made. Thus proving its claim.
- Nivea
- Body Care
- Body Hydration Test
- Retail, Consulting at POS
01
Press test area to your shin or elbow for 3-5 seconds.
02
Compare test area with result fields to determine your skin’s hydration level.
Proven Results
Our beauty marketing tools are highly effective.
Learn about your sweat needs
About the project
How to educate consumers on the presence of “bad bacteria” that result in bad body odour?
The Beiersdorf marketing team in Myanmar wanted to educate the rural population, that sweat breeds the bacteria that leads to bad body odour. They needed a tool that educated the consumer about their personal odour risk levels and convinced them of the need for an odour-fighting product.
How did USP Solutions help?
The Ideation team of USP Solution used their creative skills to develop The Sweat Test Strip that reacts to moisture with a color change. Thus indicating the amount of sweat found on the surface of the tested skin area. This educational tool conveyed to the consumer their sweat level and the need for a product to fight the odour it developed.
The tool design was decided upon and put in production to be ready and shipped to reach Myanmar for a countrywide action. This activation was such a success in educating the rural population that it generated a need for 2 reorder
Proven Results
Our beauty marketing tools are highly effective.
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About the project
Eucerin Argentina’s regional team wanted to empower their BAs to engage and then educate the consumers at the POS in a new and memorable way. They wanted their BAs to engage consumers in a conversation, create attention and involve emotions.
The team wanted their consumer to be immersed in a sensory experience that would automatically place more trust and confidence in the brand. They needed to have a marketing tool at the point of sale that was simple and easy to use, quick, and showed the professionalism of their beauty advisors.
Using our Oil Control technology, the USP Solutions team developed a demo card with two oil control testers that measured the skin sebum level before and after use of the product. The tool is easy to use and gives results in 5-7 seconds.
Proven Results
Our beauty marketing tools are highly effective.
About the project
Eucerin was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their product themselves, easily and within seconds, thus proving the product’s effectiveness.
- Eucerin
- Dermocosmetics,
- Sun Care
- Sun Damage Card - Dark Spots & Wrinkles
- POS, Beauty Consultants
Proven Results
Our beauty marketing tools are highly effective.
How it Works
Watch this video to see the tool in action.
01
Place card in front of you.
02
Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.
03
Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.
DARK SPOTS & WRINKLES
About the project
The challenge for the NIVEA team was to help answer the question “How hydrated is your skin?” – a question that many consumers cannot answer. To solve this, an educating, as well as a highly engaging tool had to be created for the consumer– fit for both 1:1 conversations and POS’s.
The team was looking for an easy and tangible way to help beauty advisors educate consumers about their skin hydration level. Besides which, the brand activation tool had to assist in guiding consumers to the right product out of NIVEA’s hydration product range.
The main goal for USP Solutions was to translate NIVEA’s requirements into a brand activation tool that enabled consumers to touch and feel the brand. By engaging the consumers’ senses with a haptic experience paired together with the demonstration of the product claim; where proof, brand trust and loyalty were guaranteed.
After having received various prototypes and concepts the NIVEA team agreed upon the suggestion that the Hydration test technology would be the ideal technological match for their concerns.
Once the last details on how the sensory marketing tool was to be implemented in the NIVEA campaign had been worked out and agreed upon, USP took over responsibility and handled artwork, printing and on-time delivery.
The Hydration Test reacts to dead skin cells on the skin’s surface. After just 3-5 seconds, consumers were able to see their hydration level. Together with the guidance of the NIVEA beauty advisor, the consumers were both educated and guided to the right product for their hydration Level.
How it works:
- The test strip is pressed on the skin for 3 – 5 seconds.
- Compare results with the reference fields.
- Nivea
- Body Care
- Hydration Tester
- POS, Social Media, Website
Proven Results
Our beauty marketing tools are highly effective.
01
Press test area to your shin or elbow for 3-5 seconds.
02
Compare test area with result fields to determine your skin’s hydration level.
About the project
Nivea Netherland’s aim was to provide a skin diagnostic tool which enables them to guide consumers towards their best match out of the Nivea assortment. The idea was to test a consumer’s skin right at the POS – both, easily and reliably and as a next step, to match this individual result with the Nivea skin care products.
The Nivea team was looking for a consumer-engaging skin type analysis tool which could easily be used by consumers at the POS.
The challenge for USP Solutions was to translate Nivea’s needs to an engaging brand activation tool that enabled consumers to identify their skin type easily and reliably at the Point of Sale.
The experts at USP Solutions knew that to truly engage consumers, they had to find a way to engage their senses.
USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.
Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
- Nivea
- Skin Care
- Skin Type Test
- POS
Proven Results
Our beauty marketing tools are highly effective.
01
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
02
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
03
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.
About the project
Nivea Germany was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.
The challenge for USP Solutions was translating Nivea’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.
The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.
Once it was decided how the haptic experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Tanning Card reacts to UV light.
When exposed to UV rays the demo card changes its colour from white to a beautifully tanned skin.
- Nivea Sun
- Sun Care
- Sun Tanning Card
Proven Results
Our beauty marketing tools are highly effective.
01
Place the Tanning Card in front of you.
02
Protect one side of the face with the flap (move flap in the middle of the card). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.
03
Remove flap. The unprotected area shows signs of tanning and sunburn.
Note that the tan colour can be adapted to client needs!
About the project
Nivea – Daily Essentials – was offering three different essential products for different skin types. The Nivea team was looking for a highly engaging educational tool which enabled consumers to learn about their skin needs, thus guiding them to the right product out of the Nivea skin care range.
The team was looking for a highly consumer engaging tool which enabled consumers to identify their skin type. The team knew that, in order to convert consumers into brand advocates, the right product choice is a must.
The challenge for USP Solutions was to translate Nivea’s needs to a brand activation tool that enabled consumers to perform a test easily, reliably and within seconds. The team was very well aware that the test results had to guide consumers.
USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.
Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.
The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.
How it works:
- The test strip 1 is carefully taken out and pressed on the forehead for 3-5 seconds.
- Then test strip 2 is carefully taken out and pressed onto the cheek, also for 3-5 seconds.
- As a next step compare the test results of the test strip 1 and 2 with the reference fields.
- Each result is guiding the consumer to their best product match out of the Nivea product range.
- Nivea
- Skin Care
- Skin Type Test - Leaflet
- POS
- United Kingdom
Proven Results
Our beauty marketing tools are highly effective.
01
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
02
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
03
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.
About the project
Nivea Thailand was looking for a demo tool that could demonstrate the oil controlling effect of their sun protection product. The tool needed to be reliable & credible – proving the product’s claim within seconds and in an engaging and fun way.
The USP Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.
USP Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Solutions proposed that the Skin Type Test was the best technological match for this campaign.
Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.
The Skin Type test reacts to sebum on the skin. It delivers reliable results in just seconds.
How it works:
- The test strip is pressed on the skin for 3 – 5 seconds.
- Next, the results are compared with the reference fields on the back of the test card.
- NIVEA SUN
- Sun Care
- Skin Type Test
- POS
Proven Results
Our beauty marketing tools are highly effective
01
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
02
Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.
03
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.
