Beiersdorf Archives — USP Solutions
Nivea

Skin Hydration Analysis

Proving the products efficacy

About the project

The marketing team of Nivea UAE needed a compelling tool that showed the efficacy of their body care range to their consumer. They needed a tool that was easy to use and gave the consumer a personal experience both at POS or through their e-commerce channel. As a conversation starter with Nivea beauty advisors, the tool not only showed the consumer the condition of their skin before the use of the product but also once they tried the product themselves.

USP’s team worked with the Nivea team to develop a branded card with an integrated 2 x step tester. The consumer could use the tester before product use and then once again after to see the distinct difference the product made. Thus proving its claim.

Facts
Brand:
  • Nivea
Category:
  • Body Care
Beauty Concern:
Test Type:
  • Body Hydration Test
Activation Channel:
  • Retail, Consulting at POS
Sales Channel:
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
Eucerin

Shine and Oil Control Test

Demonstrates the power of the product with a before and after test

About the project

Eucerin Argentina’s regional team wanted to empower their BAs to engage and then educate the consumers at the POS in a new and memorable way. They wanted their BAs to engage consumers in a conversation, create attention and involve emotions.

The team wanted their consumer to be immersed in a sensory experience that would automatically place more trust and confidence in the brand. They needed to have a marketing tool at the point of sale that was simple and easy to use, quick, and showed the professionalism of their beauty advisors.

Using our Oil Control technology, the USP Solutions team developed a demo card with two oil control testers that measured the skin sebum level before and after use of the product. The tool is easy to use and gives results in 5-7 seconds.

Facts
Brand:
  • Eucerin
Category:
  • Dermocosmetics,
  • Skin Care
Beauty Concern:
Test Type:
  • Shine Level Test
Activation Channel:
  • In-store consulting
Sales Channel:
Country:
  • Argentina
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Bioderma

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Oil control video
01:21 min
Eucerin Sun

Eucerin Sun Protects Your Skin.

About the project

Eucerin was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their product themselves, easily and within seconds, thus proving the product’s effectiveness.

Facts
Brand:
  • Eucerin
Category:
  • Dermocosmetics,
  • Sun Care
Test Type:
  • Sun Damage Card - Dark Spots & Wrinkles
Activation Channel:
  • POS, Beauty Consultants
Sales Channel:
IMAGE GALLERY SLIDES
Have a look at our tailor-made solutions for Eucerin

What was the challenge?

The Eucerin team was looking for a consumer engaging DEMO tool that could easily and reliably demonstrate the effectiveness of its products against harmful UV rays.

How did USP Solutions help?

The challenge for USP Solutions was translating Eucerin’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.

The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts and mockups, which were sent to the Eucerin team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Sun Damage Card reacts to UV rays. When exposed to UV rays the card shows wrinkles & dark spots.

How it works:

  • The UV card is exposed to the sun or a UV lamp.- Wrinkles and dark spots become visible all over the face.
  • Wrinkles and dark spots become visible all over the face.
  • The UV card is removed from UV exposure. Once the wrinkles have disappeared the Eucerin Sun product is applied on the marked fields.
  • Once the sunscreen is applied, the card is exposed to the sun or a UV lamp again.
  • This time only the non-protected area will show signs of aging. The protected area will remain even and flawless.

 

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

SUN DAMAGE - DARK SPOT & WRINKLES
01:20 min
Reveal Sun Damage Tool for Woman | USP Solutions

01

Place card in front of you.

Reveal Sun Damage Tool - Face of Woman in UV Light | USP Solutions

02

Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Reveal Sun Damage Tool - Face of Woman on Test Tool | USP Solutions

03

Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.

DARK SPOTS & WRINKLES

NIVEA

NIVEA – How Hydrated Is Your Skin?

About the project

The challenge for the NIVEA team was to help answer the question “How hydrated is your skin?” – a question that many consumers cannot answer. To solve this, an educating, as well as a highly engaging tool had to be created for the consumer– fit for both 1:1 conversations and POS’s.

Facts
Brand:
  • Nivea
Category:
  • Body Care
Beauty Concern:
Test Type:
  • Hydration Tester
Activation Channel:
  • POS, Social Media, Website
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for NIVEA

What was the challenge?

The NIVEA team was looking for an easy and tangible way to help beauty advisors educate consumers about their skin hydration level. Besides which, the brand activation tool had to assist in guiding consumers to the right product out of NIVEA’s hydration product range.

How did USP Solutions help?

The main goal for USP Solutions was to translate NIVEA’s requirements into a brand activation tool that enabled consumers to touch and feel the brand. By engaging the consumers’ senses with a haptic experience paired together with the demonstration of the product claim; where proof, brand trust and loyalty were guaranteed.

After having received various prototypes and concepts the NIVEA team agreed upon the suggestion that the Hydration test technology would be the ideal technological match for their concerns.

Once the last details on how the sensory marketing tool was to be implemented in the NIVEA campaign had been worked out and agreed upon, USP took over responsibility and handled artwork, printing and on-time delivery.

How does the tester work?

The Hydration Test reacts to dead skin cells on the skin’s surface. After just 3-5 seconds, consumers were able to see their hydration level. Together with the guidance of the NIVEA beauty advisor, the consumers were both educated and guided to the right product for their hydration Level.

How it works:

  • The test strip is pressed on the skin for 3 – 5 seconds.
  • Compare results with the reference fields.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

Nivea

Nivea - Test Your Skin Type.

About the project

Nivea Netherland’s aim was to provide a skin diagnostic tool which enables them to guide consumers towards their best match out of the Nivea assortment. The idea was to test a consumer’s skin right at the POS – both, easily and reliably and as a next step, to match this individual result with the Nivea skin care products.

Facts
Brand:
  • Nivea
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Nivea Netherlands.

What was the challenge?

The Nivea team was looking for a consumer engaging skin type analysis tool which could easily be used by consumers at the POS.

The activation tool had to identify a consumer’s skin type easily, reliably and within seconds. These results then were to lead consumers to their individual product recommendation out of the Nivea product range.

How did USP Solutions help?

The challenge for USP Solutions was to translate Nivea’s needs to an engaging brand activation tool that enabled consumers to identify their skin type easily and reliably at the Point of Sale.

The experts at USP Solutions knew that to truly engage consumers, they had to find a way to engage their senses.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.

How it works:

  • The test strip 1 is carefully taken out and pressed on the forehead for 3-5 seconds.
  • Then test strip 2 is carefully taken out and pressed onto the cheek, also for 3-5 seconds.
  • As a next step compare the test results of the test strip 1 and 2 with the reference fields.
  • Each result is guiding the consumer to their best product match out of the Nivea product range.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

Nivea Sun

Nivea – Beautiful Tan That Lasts.

About the project

Nivea Germany was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.

Facts
Brand:
  • Nivea Sun
Category:
  • Sun Care
Beauty Concern:
Test Type:
  • Sun Tanning Card
Sales Channel:
IMAGE GALLERY SLIDES
Have a look at our tailor-made solutions for Nivea Germany.

What was the challenge?

The Nivea team was looking for a consumer engaging DEMO tool that could easily and reliably demonstrate the effectiveness of its products in protecting beautifully sun tanned skin.

How did USP Solutions help?

The challenge for USP Solutions was translating Nivea’s needs to a brand activation tool that enabled consumers touch and feel the brand, thus demonstrating the efficacy of their sunscreen.

The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Tanning Card reacts to UV light.

When exposed to UV rays the demo card changes its colour from white to a beautifully tanned skin.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Tanning Card
01:22 min
Look of Reveal Sun Damage Tool| USP Solutions

01

Place the Tanning Card in front of you.

UV Brands - UV Light on Reveal Sun Damage Test | USP Solutions

02

Protect one side of the face with the flap (move flap in the middle of the card). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Brand Activation Reveal Sun Damage | USP Solutions

03

Remove flap. The unprotected area shows signs of tanning and sunburn.

Note that the tan colour can be adapted to client needs!

Nivea

Nivea - What Is Your Skin Type?

About the project

Nivea – Daily Essentials – was offering three different essential products for different skin types. The Nivea team was looking for a highly engaging educational tool which enabled consumers to learn about their skin needs, thus guiding them to the right product out of the Nivea skin care range.

Facts
Brand:
  • Nivea
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test - Leaflet
Activation Channel:
  • POS
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Nivea Chile

What was the challenge?

The Nivea  Daily Essentials Team was looking for a highly consumer engaging tool which enabled consumers to identify their skin type. The team knew that, in order to convert consumers into brand advocates, the right product choice is a must.

How did USP Solutions help?

The challenge for USP Solutions was to translate Nivea’s needs to a brand activation tool that enabled consumers to perform a test easily, reliably and within seconds. The team was very well aware that the test results had to guide consumers.

USP Solutions developed concepts and mockups, which were sent to the Nivea team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Skin Type Test reacts to sebum on the skin, allowing the consumer to determine whether she/he has dry, normal, combination or oily skin within seconds.

How it works:

  • The test strip 1 is carefully taken out and pressed on the forehead for 3-5 seconds.
  • Then test strip 2 is carefully taken out and pressed onto the cheek, also for 3-5 seconds.
  • As a next step compare the test results of the test strip 1 and 2 with the reference fields.
  • Each result is guiding the consumer to their best product match out of the Nivea product range.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

Nivea Sun

Oil Control
& Sun Protection

About the project

Nivea Thailand was looking for a demo tool that could demonstrate the oil controlling effect of their sun protection product. The tool needed to be reliable & credible –  proving the product’s claim within seconds and in an engaging and fun way.

Facts
Brand:
  • NIVEA SUN
Category:
  • Sun Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for NIVEA SUN.

What was the challenge?

The Nivea Sun team was looking for a demo tool that could demonstrate the oil controlling effect of their sun protection product.  The tool needed to be both reliable & credible. It also needed to prove the product’s claim within seconds and in an engaging and fun way.

How did USP Solutions help?

The USP Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Solutions proposed that the Skin Type Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.

How does the tester work?

The Skin Type test reacts to sebum on the skin. It delivers reliable results in just seconds.

How it works:

  • The test strip is pressed on the skin for 3 – 5 seconds.
  • Next, the results are compared with the reference fields on the back of the test card.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Moderately press “forehead test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Compare Result | USP Solutions

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

NIVEA

UV Protection & Whitening

About the project

Nivea wanted to assist consumers to choose the appropriate SPF factor and educate them about how UV radiation impacts the skin and its tanning.  UV radiation is not just responsible for signs of sun damage such as dark spot, but also for the skin’s tan to change from light to dark. skin.

Facts
Brand:
  • NIVEA
Category:
  • Sun Care
Test Type:
  • Sun Damage – Dark Spots & Wrinkles
Activation Channel:
  • POS
Sales Channel:

What was the challenge?

Nivea Indonesia was looking for a tool which could demonstrate the sun’s impact on skin tone. Another goal was to educate consumer and to increase awareness for the need of sun protection.

How did USP Solutions help?

The USP Solutions’ challenge was to translate Nivea’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus educating consumers about how sun protection can positively influence skin tone. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Nivea marketing team for review. The experts at USP Solutions proposed that the UV Sun Damage Technology was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation/integration to printing and on-time delivery.

How does the tester work?

The Sun Damage Dark Spots and Wrinkles Demo Tool simulates the sun’s damaging impact on the skin. The card reacts to UV light. When exposed to sun or a UV lamp, the image of the beautiful girl shows darkened skin and dark spots.

How it works:
•    Expose test card to UV radiation.
•    When exposed to a UV lamp or sunlight the image will change in that it will become darker. Also dark spot will be visible.
•    Consumers will then withdraw the image from UV radiation.
•    Once the image has turned back to its original color, sunscreen is applied to one half of the image.
•    The card is then exposed to UV radiation again for about 10 seconds.
•    Result: only the non-protected area will become a darker looking skin and dark spots.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP UV Sun Damage – Dark Spots & Wrinkles
01:20 min
Reveal Sun Damage Tool for Woman | USP Solutions

01

Place card in front of you.

Expose UV Light on Sun Damage Tool | USP Solutions

02

Protect one side of the face with the flap (move flap over half of the face). Then expose card to sun or UV lamp (395 to 400 nm) for about 10 seconds.

Reveal Sun Damage Tool - Face of Woman on Test Tool | USP Solutions

03

Remove flap and compare protected and unprotected area. The unprotected area shows signs of sun damage: wrinkles and dark spots.

NIVEA

Nivea – Make Up Clear Foam

About the project

Nivea was looking for a consumer engaging tool which could prove the new product’s cleansing efficacy to consumers easily and reliably.

Facts
Brand:
  • Nivea
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Residue Test
Activation Channel:
  • POS, Consultants
Sales Channel:
IMAGE GALLERY SLIDES
Click here to view the tailor-made solutions for Nivea Indonesia

What was the challenge?

The Nivea team was looking for an activation tool which was able to raise awareness, truly engage consumers and last but not least – was able to prove the superiority of the product. To fully meet the brand activation goals, it also had to be a 100 % customized, reflecting the uniqueness of the Nivea brand in Indonesia.

How did USP Solutions help?

The challenge for USP Solutions was to translate the Nivea team’s needs to a brand activation tool which consumers cannot just easily understand, but which enables them to see and feel the products cleansing superiority.

USP Solutions developed initial concepts, which were sent to the Nivea marketing team for review. Once it was decided how the haptic tester experience could be implemented, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

 

How does the tester work?

The Facial Residue Tests white surface displays all residue on the facial skin by pressing the whole test area of the test strip onto the facial skin for 3 to 5 seconds. Within seconds the residue test will show how effective your cleanser has worked – even better than any competitive product.

Proven Results

Our marketing tools are highly effective

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Facial Residue Test
01:57 min
Facial Residue Test - Step 3 - Press test strip onto skin | USP Solutions

01

Moderately press test strip 1 onto skin for 3 – 5 seconds to make dirt visible

Facial Residue Test - Step 2 - Clean skin | USP Solutions

02

Cleanse your face. Let face dry, do not apply moisturizer or makeup.

Facial Residue Test - Step 1 - View test area | USP Solutions

03

Moderately press test strip 2 onto skin for 3 – 5 seconds.

Facial Residue Test - Step 4 - View test area | USP Solutions

04

View test area to visualize perfect cleansing result.