The marketing team of Nivea UAE needed a compelling tool that showed the efficacy of their body care range to their consumer. They needed a tool that was easy to use and gave the consumer a personal experience both at POS or through their e-commerce channel. As a conversation starter with Nivea beauty advisors, the tool not only showed the consumer the condition of their skin before the use of the product but also once they tried the product themselves.
USP’s team worked with the Nivea team to develop a branded card with an integrated 2 x step tester. The consumer could use the tester before product use and then once again after to see the distinct difference the product made. Thus proving its claim.
Our beauty marketing tools are highly effective.
Eucerin Argentina’s regional team wanted to empower their BAs to engage and then educate the consumers at the POS in a new and memorable way. They wanted their BAs to engage consumers in a conversation, create attention and involve emotions.
The team wanted their consumer to be immersed in a sensory experience that would automatically place more trust and confidence in the brand. They needed to have a marketing tool at the point of sale that was simple and easy to use, quick, and showed the professionalism of their beauty advisors.
Using our Oil Control technology, the USP Solutions team developed a demo card with two oil control testers that measured the skin sebum level before and after use of the product. The tool is easy to use and gives results in 5-7 seconds.
Our beauty marketing tools are highly effective.
Eucerin was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their product themselves, easily and within seconds, thus proving the product’s effectiveness.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action.
The challenge for the NIVEA team was to help answer the question “How hydrated is your skin?” – a question that many consumers cannot answer. To solve this, an educating, as well as a highly engaging tool had to be created for the consumer– fit for both 1:1 conversations and POS’s.
Our beauty marketing tools are highly effective.
Nivea Netherland’s aim was to provide a skin diagnostic tool which enables them to guide consumers towards their best match out of the Nivea assortment. The idea was to test a consumer’s skin right at the POS – both, easily and reliably and as a next step, to match this individual result with the Nivea skin care products.
Our beauty marketing tools are highly effective.
Nivea Germany was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.
Our beauty marketing tools are highly effective.
Nivea – Daily Essentials – was offering three different essential products for different skin types. The Nivea team was looking for a highly engaging educational tool which enabled consumers to learn about their skin needs, thus guiding them to the right product out of the Nivea skin care range.
Our beauty marketing tools are highly effective.
Nivea Thailand was looking for a demo tool that could demonstrate the oil controlling effect of their sun protection product. The tool needed to be reliable & credible – proving the product’s claim within seconds and in an engaging and fun way.
Our beauty marketing tools are highly effective
Nivea wanted to assist consumers to choose the appropriate SPF factor and educate them about how UV radiation impacts the skin and its tanning. UV radiation is not just responsible for signs of sun damage such as dark spot, but also for the skin’s tan to change from light to dark. skin.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action
Nivea was looking for a consumer engaging tool which could prove the new product’s cleansing efficacy to consumers easily and reliably.
Our marketing tools are highly effective