Henkel Archives — USP
Alterna

Scalp Sebum Test

A physical and digital engagement solution

About the project

The Alterna team in the US wanted to provide their consumers a powerful and easy way to engage, better understand their own individual scalp/hair needs, and stimulate the purchase intent in seconds through a physical and digital solution.

They wanted the tool to be a physical and digital tool that would work in 1:1 interactions or even in a self-service activation. Specifically designed to diagnose a consumer’s scalp condition.

With this tool, consumers could understand their hair and scalp status and get a product recommendation based on their specific result.

USP understood that in a primarily digital and visual world, engagement is tough to achieve with only verbal communication, and human beings are still analogue, as are skin and beauty products. Using our diagnostic Scalp Sebum Level Tester that they integrated into an info card, the tool was perfectly developed as a conversation starter, engagement, consultation, and recommendation tool with a simple workflow. The QR code on the card further enhanced the experience by steering the consumer to the online offering and using the test results, the consumer was given a product recommendation.

 

Facts
Brand:
  • Althea
Category:
  • Hair Care
Beauty Concern:
Test Type:
  • Scalp Sebum Test
Sales Channel:
Country:
  • United States

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Scalp Sebum Test
01:41 min
Diadermine

Diadermine Lift+ Botology

Product Claim in 4 Weeks

About the project

Wanting to prove the efficacy of their Diadermine Lift + Botology range, the marketing team wanted to take their consumers on a journey of self-discovery. They needed a tool that could show how the product changed the texture of the consumer’s skin over time, thus proving that it actually works.

USP developed a multi-use 2D Wrinkle tester that the consumer first could use before applying the product and then subsequently after each week for another 4 weeks so they may visually track the progress of their skin condition.

Facts
Brand:
  • Diadermine Lift + Botology
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • 2D-Wrinkle-Tester
Activation Channel:
  • At Home Engagement
Sales Channel:
Country:
  • Germany

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.

Barnängen

Detect your skin dryness level with Barnängen

About the project

The Henkel marketing team requested USP to help them develop a tool to best bring the advantages of their body care brand Barnägen to the fore. The brand was struggling to introduce the uniqueness of the product in the UAE market. Their claim, as compared to other conventional lotions and creams that target hydration was more focused on healing. In this mature and discerning market, they wanted the consumers to understand the advantages of cold cream i.e. Hydration vs. Moisture which was an integral component of their product – healed and soothed thirsty and sensitive skin.

How did USP Solutions help?

USP Solutions took on the challenge to translate Henkel’s needs into a demo tool. We developed a dryness detector tool that at the same time worked as a product recommendation chart. This helped the beauty advisors at POS to not only engage and diagnose the need but also recommend the right product variant for the consumer.

 

Facts
Brand:
  • Barnängen
Category:
  • Body Care
Beauty Concern:
Test Type:
  • Dryness Detector
Activation Channel:
  • POS with or without BA´s
Sales Channel:
Country:
  • Kuwait; Saudi Arabia; United Arab Emirates

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Hydration Test
01:41 min
Diadermine

Diadermine LIFT+ the 4 weeks VIP challenge

About the project

Diadermine was looking for a tool to demonstrate product truth: improved skin structure in 4 weeks. The solution needed to be reliable and easy to use, thus strengthen the brand’s credibility.

Facts
Brand:
  • Diadermine
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • 2D-Wrinkle-Tester
Activation Channel:
  • POS, Social media, Website
Sales Channel:
Country:
  • Germany

What was the challenge?

Diadermine wanted a solution that enabled the benefit visualization of their anti-wrinkle product. Driven by R&D, Marketing needed a tool that demonstrated to clients real results easily and reliably.

 

How did USP Solutions help?

After having been briefed,  our team proposed various options of how the wrinkle test could be best used for a two week trial period best.

Both parties agreed the USP Solutions Wrinkle Test would best be integrated into a brochure, which provided product information, as well as 14 wrinkle test to visualize the improvement.

The next step was to decide the size and shape of the brochure and the wrinkle test card – after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

A Diadermine VIP package was sent to a couple of hundred interested clients. The box contained Diadermine products, and the brochure with the wrinkle tests, together with ‘how it works’ instructions:

  • Step 1: take the power strip and place it in the outside corner of the eye. Tap to make sure the surface is covered with the powder.
  • Step 2: Firmly place the result test strip on to the same area.
  • Now remove the test strip and compare it with the provided result chart.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.