Henkel’s global team wanted to bring innovation to their internal event that covered over 8 countries. They needed a tool to support and promote the efficacy of their dandruff shampoo. The primary goal was to demonstrate Schwarzkopf’s acute understanding of consumer needs and their commitment to staying ahead in the market by presenting a highly accurate, interactive, and engaging tool that was backed by science.

The objective was to create a tool that not only accurately assessed dandruff levels of the attendees but also engaged the audience the event, highlighting the company’s commitment to innovation.

How did USP Solutions help?

The USP team collaborated closely with Schwarzkopf’s global team to understand their vision, technical requirements, and desired user experience. Drawing insights from USP Technologies’ expertise in interactive tools and Schwarzkopf’s profound understanding of hair care, we developed a cutting-edge Dandruff Tester Card.

This technology enabled accurate assessment of dandruff levels on different scalp types. Additionally, leveraging interactive design principles, the tool was made user-friendly, ensuring easy deployment that could be used across various platforms.

The tool deployed at Schwarzkopf’s internal event was used as a centerpiece of innovation. Attendees engaged enthusiastically, experiencing the tool’s accuracy and user-friendliness firsthand. Through live demonstrations and personalized assessments, the global team showcased their expertise in understanding the country teams needs and delivering effective solutions.

The Alterna team in the US wanted to provide their consumers a powerful and easy way to engage, better understand their own individual scalp/hair needs, and stimulate the purchase intent in seconds through a physical and digital solution.

They wanted the tool to be a physical and digital tool that would work in 1:1 interactions or even in a self-service activation. Specifically designed to diagnose a consumer’s scalp condition.

With this tool, consumers could understand their hair and scalp status and get a product recommendation based on their specific result.

USP understood that in a primarily digital and visual world, engagement is tough to achieve with only verbal communication, and human beings are still analogue, as are skin and beauty products. Using our diagnostic Scalp Sebum Level Tester that they integrated into an info card, the tool was perfectly developed as a conversation starter, engagement, consultation, and recommendation tool with a simple workflow. The QR code on the card further enhanced the experience by steering the consumer to the online offering and using the test results, the consumer was given a product recommendation.

The Henkel marketing team requested USP to help them develop a tool to best bring the advantages of their body care brand Barnägen to the fore. The brand was struggling to introduce the uniqueness of the product in the UAE market. Their claim, as compared to other conventional lotions and creams that target hydration was more focused on healing. In this mature and discerning market, they wanted the consumers to understand the advantages of cold cream i.e. Hydration vs. Moisture which was an integral component of their product – healed and soothed thirsty and sensitive skin.

How did USP Solutions help?

USP Solutions took on the challenge to translate Henkel’s needs into a demo tool. We developed a dryness detector tool that at the same time worked as a product recommendation chart. This helped the beauty advisors at POS to not only engage and diagnose the need but also recommend the right product variant for the consumer.

Wanting to prove the efficacy of their Diadermine Lift + Botology range, the marketing team wanted to take their consumers on a journey of self-discovery. They needed a tool that could show how the product changed the texture of the consumer’s skin over time, thus proving that it actually works.

USP developed a multi-use 2D Wrinkle tester that the consumer first could use before applying the product and then subsequently after each week for another 4 weeks so they may visually track the progress of their skin condition.

Diadermine was looking for a tool to demonstrate product truth: improved skin structure in 4 weeks. The solution needed to be reliable and easy to use, thus strengthen the brand’s credibility.