L'Oréal Archives — USP Solutions
ALTAVIA Vichy (Vitamin C) Activation in Pharmacies

Proof of Claim

A demo to prove efficacy

About the project

The marketing team of ALTAVIA Vichy Italy needed a traffic-stopping tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the claim that it contained an antioxidant/antifatigue property in the product, which would lead to an uplift in sales.

USP designed a product ingredient tester that conclusively proved that the product contained Vitamin C. The easy-to-use, branded demo card was coated with a USP technology that reacted to Vitamin C in the product. Visibly showing that the claim made by the brand can be trusted.

Facts
Brand:
  • Vichy
Category:
  • Skin Care
Test Type:
  • Vitamin C (Ascorbic Acid) detector
Activation Channel:
  • Pharmacies with BA's
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP -Brightening Tool
01:29 min
Dercos Dandruff Tester

Scalp health and dandruff evaluator

About the project

Vichy Dercos team in Germany needed an easy-to-use, diagnostic tool to be used in pharmacies to explore the different types of dandruff of their individual consumer, as well as help to recommend their product range based on these results. They wanted to empower the consultants in the pharmacies to know their consumers and portray a professional outcome.

The USP developed a tool using their dandruff level tester that worked perfectly as a conversation starter, providing consultation, and as a recommendation tool with a simple workflow. This tester card was engaging and by educating their consumer to learn if they had dry dandruff, oily dandruff, or no dandruff, they helped to establish brand awareness, brand trust, and give added value to their marketing activity…leading to increased sales.

Facts
Brand:
  • Dercos
Category:
  • Dermocosmetics,
  • Hair Care
Beauty Concern:
Test Type:
  • Dandruff Test
Activation Channel:
  • Pharmacies
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Dandruff Test
01:41 min
CeraVe

Fast Absorption Proof

Help consumers buy the best for their skin

About the project

The marketing team of CeraVe Italy needed a tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the products claim that would lead to an uplift in sales.

USP designed a skin tester tool that measured the absorption level of the product on the consumer’s skin. In a few seconds, the consumer saw that the claim of fast absorption actually worked and convinced them of the efficacy of the product. Leading to a convinced purchase choice.

Facts
Brand:
  • CeraVe
Category:
  • Body Care,
  • Dermocosmetics
Beauty Concern:
Test Type:
  • Fast Absorption Test
Activation Channel:
  • Pharmacy
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - FAST ABSORPTION TEST
01:29 min
La Roche Posay - Anthelios

Phone sticker to measure UV rays at any given point

Informative and preventive

About the project

Wanting an educational tool that can be used by doctors as well as consumers, the La Roche Posay team wanted to have an awareness tool that measured the UV level in the area. A tool that could be carried around with the consumer, encouraging them to remember to stay safe while in the Sun. At the same time, showing them the need to use a UV protecting product.

How did USP Solutions help?

Using the UV level detector technology, the USP Solutions team developed a branded sticker that could be affixed to a phone. As the phone is carried everywhere on one’s person, it was the perfect tool for the consumer to keep abreast with the changing UV rays in their vicinity and their need for a protective product.

Facts
Brand:
  • La Roche Posay Anthelios
Category:
  • Dermocosmetics,
  • Sun Care
Beauty Concern:
Test Type:
  • UV Intensity Test
Activation Channel:
  • Regional Public Schools

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP UV Intensity Test
01:30 min
CeraVe

What's your skin hydration level?

About the project

The CeraVe team in Mexico wanted to activate their moisturizing cream for dry to very dry skin. To engage with the consumer and convince them of the need for the product, the team needed an easy and reliable tool that could boost their expertise while evaluating the dryness level of the consumer’s skin.

How did USP Solutions help?

USP Solutions team developed a hydration level tester card that could measure the level of hydration of the consumers’ skin within a matter of seconds. This tool empowered the skillset of the well-trained beauty advisor to give an informed product recommendation to the consumer.

 

Facts
Brand:
  • CeraVe
Category:
  • Body Care,
  • Dermocosmetics
Beauty Concern:
Test Type:
  • Body Hydration Test
Activation Channel:
  • Retail, Consulting at POS
Sales Channel:
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
La Roche-Posay

What's your Skin Type?

Find the best product for you

About the project

Building on the success of the La Roche-Posay Skin Type Tester tool (single testers in a box), the US team planed on having a persistent tool at POS. This tool offered more information and value on EFFACLAR, which could not be found on the small box. They wanted to have a folded leaflet with additional information on each product so the consumer could not only learn about their skin but also the product that would work best for them.

USP’S vision was to work with you and transform the current tool into a kind of cruise tool for LRP with a Skin Type Tester that visualizes the sebum on the consumers’ skin’s surface. The amount of sebum detected determines the test person’s skin type (dry to very dry, normal, normal to oily, oily skin).

Developing the tools with La Roche-Posay branding, product information and specific result range was the perfect solution for LRP’s need.

Facts
Brand:
  • La Roche-Posay
Category:
  • Dermocosmetics,
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS at Department Stores
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SKIN TYPE TEST
01:29 min
Dercos

Dandruff Test

About the project

Although dandruff flakes may look alike, they can be caused by various types of scalp conditions. Knowing which type of dandruff you have is key to getting rid of the flakes and itchiness. The different types of dandruff, each with a unique cause can be treated easily with changes to specific hair care routines. Vichy Dercos team wanted an easy to use, diagnostic tool to explore the different types of dandruff of their individual consumer and help to recommend their product range accordingly.

The USP Dandruff Test worked perfectly as a conversation starter, providing consultation, and as a recommendation tool with a simple workflow. This tester card was engaging and by educating their consumer to learn if they had dry dandruff, oily dandruff, or no dandruff, they helped to establish brand awareness, brand trust, and give added value to their marketing activity…leading to increased sales.

Facts
Brand:
  • Dercos
Category:
  • Dermocosmetics,
  • Hair Care
Beauty Concern:
Test Type:
  • Dandruff Test
Activation Channel:
  • Pharmacies
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Dandruff Test
01:41 min
Mixa

Skin Type Test - Find Your Skin Type

A skin test for skin analysis done by consumers themselves.

About the project

Planning on launching the Hyaluronic Expert, the Mixa team needed a product recommendation tool for the consumers in Poland and the Baltics.  They wanted an activation tool that could easily and safely be used by the consumers themselves i.e. without the help of BA’S . 

USP came up with this eye-catching tool that helped the teams to reach their goals.

Facts
Brand:
  • Mixa
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • Indirect Selling
Sales Channel:
"

Fantastic cooperation with Alma and very professional approach to the project. Skin Testers became one of the most successful activations for our brand. We will definitely repeat this action in the future.

"
Martyna Gorączka ,
Poland

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min
L’Oréal Paris

Pure Clay Masking

Find a perfect clay for your skin

About the project

Building on the successful Pure Clay demos that were used around the world. The L’Oreal team from the UAE wanted a similar tool that would help the consumer to select the right regime of clay, sugar scrubs, and hydration for their skin type. Used as a product recommendation USP developed a tool that was easy and accurate and could be used with or even without the help of a beauty advisor. 

Facts
Brand:
  • L’Oréal Paris
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the engaging “Pure Clay”-activation card

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SKIN TYPE TEST
01:41 min
L'Oreal Hair Combi-Tool

Hair Spa

About the project

The L’Oreal Professional wanted to give their salon teams a tool to diagnose the scalp health of the consumer so that they were given personalized treatments. For this purpose, a diagnostic tool using USP’s Dandruff tester and Scalp sebum tester was developed so that each salon client would get a complete diagnosis of their scalp health before and the product was applied. 

Facts
Brand:
  • L’Oreal Professional
Category:
  • Hair Care
Beauty Concern:
Test Type:
  • Scalp Sebum, Dandruff
Activation Channel:
  • Hair Salons
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Meaningful Beauty

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Scalp Sebum Test
01:17 min