L'Oréal Archives — USP Solutions
Vichy

Influencer Event Engagement

Product Efficacy Tool

About the project

Vichy, as a prominent player in the beauty and skincare industry in Ireland, recognized the need for an innovative influencer campaign tool. The primary goal was to showcase the superiority of Vichy’s Mineral 89 Booster.

Understanding the importance of scientific validation, the Vichy team emphasized the need for a tool that could convincingly showcase the product’s properties. Influencers were encouraged to measure their own face skin hydration before and after using Mineral 89 Booster, providing tangible evidence of its efficacy.

This influencer campaign tool developed by USP successfully met Vichy’s objectives. It not only highlighted the product properties but also engaged the audience through a scientifically backed demo that was individual to each influencer. Their ability to measure their own skin hydration before and after product use added a layer of authenticity, ensuring that the audience was convinced of Vichy’s claims.

The tool became a valuable asset in Vichy’s marketing strategy, contributing to increased brand awareness and product credibility.

Facts
Brand:
  • Vichy
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Hydration Test
Activation Channel:
  • Influencer Event
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How it works

Watch this video to see the tool in action

Face Hydration Test
01:23 min
L’Oréal Paris BB Cover UV Indicator

A phone sticker to measure UV rays

Warns consumers when its time to apply their sun care product

About the project

Wanting an educational tool for their new launch’s activation campaign with Boots, the L’Oreal Paris team wanted to have an awareness tool that measured the UV level in the area and notified the consumer to protect themselves with L’Oreal Paris BB Cream. They needed a tool that could be carried around with the consumer, encouraging them to remember to stay safe in the Sun.

How did USP Solutions help?

Using the UV level detector technology, the USP Solutions team developed a branded sticker that could be affixed to a phone with a built-in secret message. As the phone is carried everywhere on one’s person, it was the perfect tool for the consumer to keep abreast with the changing UV rays in their vicinity. When the consumer was exposed to high UV rays, the sticker revealed its secret message advising the consumer of the dangers of UV and the need to cover with BB Cream.

Facts
Brand:
  • L'Oreal Paris
Category:
  • Skin Care,
  • Sun Care
Beauty Concern:
Test Type:
  • UV Intensity Test
Activation Channel:
  • POS

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP UV Intensity Test
01:30 min
CeraVe #Cleanse Like a Derm

Skin Type Test to engage with product recommendation

Find the product best suited for your skin type

About the project

About the project 

As part of a massive marketing campaign for their cleanser range, the CeraVe team in the US faced a unique challenge – finding an engaging tool that could accurately diagnose individual consumer’s skin types and recommend the best CeraVe cleanser variant based on those results. They wanted to empower consumers by providing them with insights about their skin type and educate them about the CeraVe’s product variant that would work best for their unique needs and concerns.

How did USP Solutions help? 

USP had the perfect demo to answer their requirements. The Skin type tester of USP is a highly tactile tool that gives the consumer a haptic experience educating them about their own skin and needs in just a few seconds.

The tool not only enhanced user engagement and satisfaction but also impacted purchase decisions positively. Users appreciated the personalized approach and the clarity it brought to their skincare routines.

Facts
Brand:
  • CeraVe
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action

Skin Type Test
01:41 min
Skin Type Test - Forehead Test Strip | USP Solutions

01

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

Skin Type Test - Cheek Test Strip | USP Solutions

02

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

CeraVe

Fast Absorption Proof

Help consumers buy the best for their skin

About the project

The marketing team of CeraVe Italy needed a tool to educate consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the product’s claim that would lead to an uplift in sales.

Without a clear vision of what they needed, CeraVe relied on the ideation process to come up with and create a successful solution to their problem.

Using the three-step process of ideation, USP worked on developing a successful demo:

Step 1. Demo Ideation: By brainstorming, various ideas that could work well for the project were developed. Presenting a number of the most viable to the CeraVe team.

Step 2. Demo Development: These were evaluated and the best outcomes were refined based on their feasibility, impact, and how well they aligned with the goals of the project. The aim was to select the most promising ideas that could be further developed. These selected ideas were then transformed into prototypes or mockups to show how they would work in the real world. This involved creating physical or digital models.

Step 3.Demo Execution: USP scaled up and delivered the winning prototype within the agreed-upon timeline.

Each step in the process depended on the success of the previous one, and on specific outcomes or deliverables.

USP designed a skin tester tool that measured the absorption level of the product on the consumer’s skin. In a few seconds, the consumer saw that the claim of fast absorption actually worked and convinced them of its efficacy. Leading to a confident purchase decision.

Facts
Brand:
  • CeraVe
Category:
  • Body Care,
  • Demo Creation,
  • Dermocosmetics
Beauty Concern:
Test Type:
  • Fast Absorption Test
Activation Channel:
  • Pharmacy
Sales Channel:
Country:
  • Italy

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - FAST ABSORPTION TEST
01:29 min
KIEHL'S

Kiehl’s – Deeply moisturising.

About the project

Our client’s challenge?

With the approach of winter, Kiehl’s wanted to promote their dry skin treatment by finding a tool that assisted their Beauty Advisors in educating consumers about their extreme skin types while helping them find in-store the product that was just right for them.

The Kiehl’s team wanted their Beauty Advisors to educate consumers about how winter influenced their skin type. Furthermore, the intention of the test was to start a conversation at the POS with the focus on consulting. 

How did USP Solutions help?

USP’s team was briefed that Kiehl’s needed a tool for 1:1 engagement, while supporting their Beauty Advisors to educate and guide consumers.

Both parties concluded that USP’s skin type technology is the best fit to get the best possible results for Kiehl’s. Giving the best results and engaging the customer.

The next step was to decide on the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

How does the tester work?

After being educated on how to use the skin type tool, the Kiehl’s Beauty Advisors were eager to educate consumers about the different extreme skin condition/type one can have. That in turn was to evoke the need for an Ultra Facial product. Using this 2-step technology they could prove their claim directly to the consumer – leading to brand trust, awareness and eventually increased sales.

How it works

  • Take the test strip and press it for 10 seconds on to the forehead
  • Compare the test strip with the result table to identify the sebum level
Facts
Brand:
  • Kiehl's SINCE 1851
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS, Indoor-Consultancy
Sales Channel:
IMAGE GALLERY SLIDES
Have a look at our tailor-made solutions for Kiehl's.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

Garnier BB Cream

Engaging Educational Tool

Help consumers buy the best for their skin

About the project

The Garnier marketing team in Sweden needed an engaging educational tool for their BB cream, wanting consumers to learn about their skin type before they bought the BB cream variant that was best for their skin.  They needed a tool that was easy to use and instantly made the consumer aware of their skin type while recommending the product variant that would suit their skin the most.

USP Solutions designed and developed a branded demo card using their Skin Type Tester technology that measures the sebum of the individual’s skin to determine their skin type. Then using this information the consumer could choose the best products for themselves based on the results.

Facts
Brand:
  • Garnier
Category:
  • Color Cosmetics,
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SKIN TYPE TEST
01:29 min
LANCÔME

Wrinkle Level and Skin Type Test

Get your best beauty regime

About the project

Looking for a tool that helped beauty advisors to build and recommend a beauty regime for their LANCÔME clients, the marketing team in Austria needed an engagement tool that diagnosed the skin type as well as the wrinkle level of the consumer. They needed a marketing tool that works both with 1:1 interaction, as well as a self-analysis tool designed to diagnose the skin need and recommend a regime for the consumer based on those results.

How did USP Solutions help?

A fully branded engagement folder with multiple demo tools was developed. The 2D Wrinkle Test consists of a Powder Applicator and a Visual Patch. When used simultaneously the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or facial expression lines within seconds. While the skin type tester measures the sebum of the skin and the results chart identifies where the consumers skin lies within the scale. Easy-to-understand instructions and result fields for regimen recommendation steers the consumer to the right product choice. Easy to handle and distribute; the customised multi-sensory demo tool portrayed the beauty consultants as being highly trained, helping them to start a conversation with consumers.

Facts
Brand:
  • LANCÔME
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • 2D-Wrinkle-Tester and Skin Type Tester
Activation Channel:
  • POS, Retail
Sales Channel:
Country:
  • Austria

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

WRINKLE TEST
01:17 min
How to engage customers - step 1 | USP Solutions

01

Apply powder by gently rubbing patch to skin at eye corner (patch 1).

How to engage customers - step 2 - Press Patch onto eye area | USP Solutions

02

Press wrinkle patch onto eye area (patch 2).

How to engage customers - step 3 | USP Solutions

03

Compare wrinkle patch with result fields to determine your personal wrinkle structure.

Garnier Body

Proving the products claim

Working with the team to realise their vision

About the project

The Garnier team in the UK were challenged to show proof of product claim to the consumers. They needed a tool to demo their claim that was physically engaging as well as could be used in their media campaign. A tool that educated the consumer about the product’s efficacy both visually and haptically. They wanted to prove that with the use of the product over a period of 7 days, the hydration level of the consumer’s skin improved exponentially.

The Garnier team came to USP with their vision and relied on them to ideate and create a winning solution for their need.

Working on our three-step ideation concept USP went on to develop a winning demo:

  • Demo Ideation ​– generating ideas and solutions that may best suit the project
  • Demo Development ​- evaluating and refining the ideas, based on their feasibility, impact, and alignment of Garnier. The aim was to select the most promising ideas that can be developed further. The selected ideas were then developed into prototypes or mockups to demonstrate how they would work in the real world. This involved creating physical and/or digital prototypes
  • Demo Execution – Scaling up and delivering the winning prototype within the timelines 

With each step being dependent on the success of the previous one and with a clear outcome (deliverables)​

It was important for the Garnier team to have a tool that could be used by consumers in-store, at home, as well as used in a video that was distributed online. The tool had to be compelling, credible and easy to use. So each individual could understand the advantages of the product and see the changes in their skin hydration levels for themselves.

 

Facts
Brand:
  • Garnier Body
Category:
  • Demo Creation,
  • Skin Care
Beauty Concern:
Test Type:
  • Hydration Test
Activation Channel:
  • Omni-Channel
Sales Channel:
Country:
  • United Kingdom

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How it works

Watch this video to see the tool in action

Garnier 7 Day Challenge
min
ALTAVIA Vichy (Vitamin C) Activation in Pharmacies

Proof of Claim

A demo to prove efficacy

About the project

The marketing team of ALTAVIA Vichy Italy needed a traffic-stopping tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the claim. They needed to conclusively show the consumer that the product contained an antioxidant/antifatigue property. With no clear concept in mind they came to USP for help to prove this claim and help that would lead to an uplift in sales.

Using the three-step process of ideation, USP worked on developing a successful demo:

Step 1. Demo Ideation: By brainstorming, various ideas that could work well for the project were developed. Presenting a number of the most viable to the Vichy team.

Step 2. Demo Development: These were evaluated and the best outcomes were refined based on their feasibility, impact, and how well they aligned with the goals of the project. The aim was to select the most promising ideas that could be further developed. These selected ideas were then transformed into prototypes or mockups to show how they would work in the real world. This involved creating physical or digital models.

Step 3.Demo Execution: USP scaled up and delivered the winning prototype within the agreed-upon timeline.

Each step in the process depended on the success of the previous one, and on specific outcomes or deliverables.

USP designed a product ingredient tester that conclusively proved that the product contained Vitamin C. The easy-to-use, branded demo card was coated with a USP technology that reacted to Vitamin C in the product. Visibly showing that the claim made by the brand can be trusted.

Facts
Brand:
  • Vichy
Category:
  • Demo Creation,
  • Skin Care
Test Type:
  • Vitamin C (Ascorbic Acid) detector
Activation Channel:
  • Pharmacies with BA's
Sales Channel:
Country:
  • Italy

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP -Brightening Tool
01:29 min
Dercos Dandruff Tester

Scalp health and dandruff evaluator

About the project

Vichy Dercos team in Germany needed an easy-to-use, diagnostic tool to be used in pharmacies to explore the different types of dandruff of their individual consumer, as well as help to recommend their product range based on these results. They wanted to empower the consultants in the pharmacies to know their consumers and portray a professional outcome.

The USP developed a tool using their dandruff level tester that worked perfectly as a conversation starter, providing consultation, and as a recommendation tool with a simple workflow. This tester card was engaging and by educating their consumer to learn if they had dry dandruff, oily dandruff, or no dandruff, they helped to establish brand awareness, brand trust, and give added value to their marketing activity…leading to increased sales.

Facts
Brand:
  • Dercos
Category:
  • Dermocosmetics,
  • Hair Care
Beauty Concern:
Test Type:
  • Dandruff Test
Activation Channel:
  • Pharmacies
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Dandruff Test
01:41 min