L'Oréal Archives — USP
CeraVe

Fast Absorption Proof

Help consumers buy the best for their skin

About the project

The marketing team of CeraVe Italy needed a tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the products claim that would lead to an uplift in sales.

USP designed a skin tester tool that measured the absorption level of the product on the consumer’s skin. In a few seconds, the consumer saw that the claim of fast absorption actually worked and convinced them of the efficacy of the product. Leading to a convinced purchase choice.

Facts
Brand:
  • CeraVe
Category:
  • Body Care,
  • Dermocosmetics
Beauty Concern:
Test Type:
  • Fast Absorption Test
Activation Channel:
  • Pharmacy
Sales Channel:
Country:
  • Italy

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - FAST ABSORPTION TEST
01:29 min
La Roche Posay - Anthelios

Phone sticker to measure UV rays at any given point

Informative and preventive

About the project

Wanting an educational tool that can be used by doctors as well as consumers, the La Roche Posay team wanted to have an awareness tool that measured the UV level in the area. A tool that could be carried around with the consumer, encouraging them to remember to stay safe while in the Sun. At the same time, showing them the need to use a UV protecting product.

How did USP Solutions help?

Using the UV level detector technology, the USP Solutions team developed a branded sticker that could be affixed to a phone. As the phone is carried everywhere on one’s person, it was the perfect tool for the consumer to keep abreast with the changing UV rays in their vicinity and their need for a protective product.

Facts
Brand:
  • La Roche Posay Anthelios
Category:
  • Dermocosmetics,
  • Sun Care
Beauty Concern:
Test Type:
  • UV Intensity Test
Activation Channel:
  • Regional Public Schools

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP UV Intensity Test
01:30 min
CeraVe

What's your skin hydration level?

About the project

The CeraVe team in Mexico wanted to activate their moisturizing cream for dry to very dry skin. To engage with the consumer and convince them of the need for the product, the team needed an easy and reliable tool that could boost their expertise while evaluating the dryness level of the consumer’s skin.

How did USP Solutions help?

USP Solutions team developed a hydration level tester card that could measure the level of hydration of the consumers’ skin within a matter of seconds. This tool empowered the skillset of the well-trained beauty advisor to give an informed product recommendation to the consumer.

 

Facts
Brand:
  • CeraVe
Category:
  • Body Care,
  • Dermocosmetics
Beauty Concern:
Test Type:
  • Body Hydration Test
Activation Channel:
  • Retail, Consulting at POS
Sales Channel:
Country:
  • Mexico
Hydration Test

01

Press test area to your shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

HYDRATION TEST
01:21 min
La Roche-Posay

What's your Skin Type?

Find the best product for you

About the project

Building on the success of the La Roche-Posay Skin Type Tester tool (single testers in a box), the US team planed on having a persistent tool at POS. This tool offered more information and value on EFFACLAR, which could not be found on the small box. They wanted to have a folded leaflet with additional information on each product so the consumer could not only learn about their skin but also the product that would work best for them.

USP’S vision was to work with you and transform the current tool into a kind of cruise tool for LRP with a Skin Type Tester that visualizes the sebum on the consumers’ skin’s surface. The amount of sebum detected determines the test person’s skin type (dry to very dry, normal, normal to oily, oily skin).

Developing the tools with La Roche-Posay branding, product information and specific result range was the perfect solution for LRP’s need.

Facts
Brand:
  • La Roche-Posay
Category:
  • Dermocosmetics,
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS at Department Stores
Sales Channel:
Country:
  • USA

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP - SKIN TYPE TEST
01:29 min
Mixa

Skin Type Test - Find Your Skin Type

A skin test for skin analysis done by consumers themselves.

About the project

Planning on launching the Hyaluronic Expert, the Mixa team needed a product recommendation tool for the consumers in Poland and the Baltics.  They wanted an activation tool that could easily and safely be used by the consumers themselves i.e. without the help of BA’S . 

USP came up with this eye-catching tool that helped the teams to reach their goals.

Facts
Brand:
  • Mixa
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • Indirect Selling
Sales Channel:
Country:
  • Poland
"

Fantastic cooperation with Alma and very professional approach to the project. Skin Testers became one of the most successful activations for our brand. We will definitely repeat this action in the future.

"
Martyna Gorączka ,
Poland

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min
L’Oréal Paris

Pure Clay Masking

Find a perfect clay for your skin

About the project

Building on the successful Pure Clay demos that were used around the world. The L’Oreal team from the UAE wanted a similar tool that would help the consumer to select the right regime of clay, sugar scrubs, and hydration for their skin type. Used as a product recommendation USP developed a tool that was easy and accurate and could be used with or even without the help of a beauty advisor. 

Facts
Brand:
  • L’Oréal Paris
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the engaging “Pure Clay”-activation card

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SKIN TYPE TEST
01:41 min
L'Oreal Hair Combi-Tool

Hair Spa

About the project

The L’Oreal Professional wanted to give their salon teams a tool to diagnose the scalp health of the consumer so that they were given personalized treatments. For this purpose, a diagnostic tool using USP’s Dandruff tester and Scalp sebum tester was developed so that each salon client would get a complete diagnosis of their scalp health before and the product was applied. 

Facts
Brand:
  • L’Oreal Professional
Category:
  • Hair Care
Beauty Concern:
Test Type:
  • Scalp Sebum, Dandruff
Activation Channel:
  • Hair Salons
Sales Channel:
Country:
  • India
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Meaningful Beauty

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Scalp Sebum Test
01:17 min
Garnier

Garnier Skin Active

About the project

To complement the marketing strategy and new communication of CLEAN and CARE, the Garnier Team in the UAE needed a tool that focused on both their Micellar water and BB cream. Running this activation in modern trade with the help of beauty advisors, they wanted to take the consumer on a journey. A two-step process of makeup removal with their micellar water, while testing the individual skin type by determining if they had dry, oily, normal skin and driving the consumer to the right BB cream for their need.

How did USP Solutions help?

Using USP’s extremely accurate Skin Type Tester that visualizes the sebum on the skin’s surface was selected. This tool determines the amount of sebum on the test person’s skin and gives a visible and easy to read the result (dry, normal, combination, oily skin). This was then developed into a 2 step demo card that showed the active routine for healthy skin.

 

Facts
Brand:
  • Garnier
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test
Activation Channel:
  • POS
Sales Channel:
Country:
  • UAE
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for GARNIER.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.

L'Oréal Paris_Hydra Genius

Highly Hydrating Liquid Care

About the project

The L’Oreal Paris team needed a marketing solution for their launch of a new skincare product for February 2017 that would demonstrate the superiority of their product and engage consumers. They needed a demo tool that could show that their product was fast absorbing compared to their competitors. While at the same time, it should diagnose the skin type of the consumer, leading to a product recommendation of the different product variants. In short, they needed a tool to ensure the product claim was proven and the consumer received the best consultation for their personal skin needs.

How did USP Solutions help?

With over 27 technologies to choose from, USP Solutions was able to mix and match the technologies to come up with a demo card that not only was able to prove the efficacy of the client’s product by proving its claim but, also with their signature Skin Type Tester was able to diagnose and steer the consumer to the best product choice for their skin. The tool allowed for a demo that could be used instore by the consumer with or without the help of a beauty advisor.

One of the tools mechanics and design was agreed up USP went into production ensuring the quality of the tool and on-time delivery.

The tool was considered a great success, that lead to multiple orders from different regions worldwide.

Facts
Brand:
  • L'Oréal Paris
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Test and Fast Absorption Test
Activation Channel:
  • POS without BA´s
Sales Channel:
Country:
  • global

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Skin Type Test
01:41 min
Garnier Blends

Find you perfect blend

About the project

The Garnier Hair team needed to create a hair diagnostic tool that could be used in-store by consumers to create some theatre and interaction between them and the brand and offer a product recommendation. Moisture i.e. hydration/nourishment was the key element to be considered.

How did USP Solutions help? 

The USP development team delved into its array of technologies to try out different solutions that would work best against the brief given by the Garnier team. A 2-step tool measuring the sebum of the scalp was created that not only diagnosed the consumers’ scalp health but was engaging, easy to use, informative, and fun for the consumer:

· Dry hair that is prone to greasiness: A lightweight shampoo that will nourish without weighing hair down

· Dry hair with minimal greasiness: A slightly richer shampoo that will nourish hair without weighing hair down or leave residue on the hair

· Very dry hair without any greasiness: A very rich product for intense nourishment

This tool used directly on the scalp of the consumer measured the sebum that led to a product recommendation without the need of an instore beauty advisor.

 

Facts
Brand:
  • Garnier
Category:
  • Hair Care
Beauty Concern:
Test Type:
  • Scalp Sebum Test
Activation Channel:
  • POS, in-store consulting
Sales Channel:
Country:
  • UK
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Head & Shoulders

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

SCALP SEBUM TEST
01:12 min
Brand Activation - Dandruff Test Step 1 | USP Solutions

01

Part hair. Make sure hair is dry and clean.

Dandruff Test Strip on Forehead | USP Solutions

02

Moderately press test strip onto the scalp for about 5 seconds. Make sure the whole test area is pressed onto the scalp.

Scalp Sebum Test - Match Result | USP Solutions

03

Compare results with reference scale to determine your personal sebum level.