The Garnier marketing team in Sweden needed an engaging educational tool for their BB cream, wanting consumers to learn about their skin type before they bought the BB cream variant that was best for their skin.  They needed a tool that was easy to use and instantly made the consumer aware of their skin type while recommending the product variant that would suit their skin the most.

USP Solutions designed and developed a branded demo card using their Skin Type Tester technology that measures the sebum of the individual’s skin to determine their skin type. Then using this information the consumer could choose the best products for themselves based on the results.

Looking for a tool that helped beauty advisors to build and recommend a beauty regime for their LANCÔME clients, the marketing team in Austria needed an engagement tool that diagnosed the skin type as well as the wrinkle level of the consumer. They needed a marketing tool that works both with 1:1 interaction, as well as a self-analysis tool designed to diagnose the skin need and recommend a regime for the consumer based on those results.

How did USP Solutions help?

A fully branded engagement folder with multiple demo tools was developed. The 2D Wrinkle Test consists of a Powder Applicator and a Visual Patch. When used simultaneously the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or facial expression lines within seconds. While the skin type tester measures the sebum of the skin and the results chart identifies where the consumers skin lies within the scale. Easy-to-understand instructions and result fields for regimen recommendation steers the consumer to the right product choice. Easy to handle and distribute; the customised multi-sensory demo tool portrayed the beauty consultants as being highly trained, helping them to start a conversation with consumers.

The marketing team of ALTAVIA Vichy Italy needed a traffic-stopping tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the claim that it contained an antioxidant/antifatigue property in the product, which would lead to an uplift in sales.

USP designed a product ingredient tester that conclusively proved that the product contained Vitamin C. The easy-to-use, branded demo card was coated with a USP technology that reacted to Vitamin C in the product. Visibly showing that the claim made by the brand can be trusted.

Vichy Dercos team in Germany needed an easy-to-use, diagnostic tool to be used in pharmacies to explore the different types of dandruff of their individual consumer, as well as help to recommend their product range based on these results. They wanted to empower the consultants in the pharmacies to know their consumers and portray a professional outcome.

The USP developed a tool using their dandruff level tester that worked perfectly as a conversation starter, providing consultation, and as a recommendation tool with a simple workflow. This tester card was engaging and by educating their consumer to learn if they had dry dandruff, oily dandruff, or no dandruff, they helped to establish brand awareness, brand trust, and give added value to their marketing activity…leading to increased sales.

The marketing team of CeraVe Italy needed a tool for their consumers in pharmacies. They needed the tool not only to engage the consumer but to convert them by proving the products claim that would lead to an uplift in sales.

USP designed a skin tester tool that measured the absorption level of the product on the consumer’s skin. In a few seconds, the consumer saw that the claim of fast absorption actually worked and convinced them of the efficacy of the product. Leading to a convinced purchase choice.

Wanting an educational tool that can be used by doctors as well as consumers, the La Roche Posay team wanted to have an awareness tool that measured the UV level in the area. A tool that could be carried around with the consumer, encouraging them to remember to stay safe while in the Sun. At the same time, showing them the need to use a UV protecting product.

How did USP Solutions help?

Using the UV level detector technology, the USP Solutions team developed a branded sticker that could be affixed to a phone. As the phone is carried everywhere on one’s person, it was the perfect tool for the consumer to keep abreast with the changing UV rays in their vicinity and their need for a protective product.

The CeraVe team in Mexico wanted to activate their moisturizing cream for dry to very dry skin. To engage with the consumer and convince them of the need for the product, the team needed an easy and reliable tool that could boost their expertise while evaluating the dryness level of the consumer’s skin.

How did USP Solutions help?

USP Solutions team developed a hydration level tester card that could measure the level of hydration of the consumers’ skin within a matter of seconds. This tool empowered the skillset of the well-trained beauty advisor to give an informed product recommendation to the consumer.

Building on the success of the La Roche-Posay Skin Type Tester tool (single testers in a box), the US team planed on having a persistent tool at POS. This tool offered more information and value on EFFACLAR, which could not be found on the small box. They wanted to have a folded leaflet with additional information on each product so the consumer could not only learn about their skin but also the product that would work best for them.

USP’S vision was to work with you and transform the current tool into a kind of cruise tool for LRP with a Skin Type Tester that visualizes the sebum on the consumers’ skin’s surface. The amount of sebum detected determines the test person’s skin type (dry to very dry, normal, normal to oily, oily skin).

Developing the tools with La Roche-Posay branding, product information and specific result range was the perfect solution for LRP’s need.

Although dandruff flakes may look alike, they can be caused by various types of scalp conditions. Knowing which type of dandruff you have is key to getting rid of the flakes and itchiness. The different types of dandruff, each with a unique cause can be treated easily with changes to specific hair care routines. Vichy Dercos team wanted an easy to use, diagnostic tool to explore the different types of dandruff of their individual consumer and help to recommend their product range accordingly.

The USP Dandruff Test worked perfectly as a conversation starter, providing consultation, and as a recommendation tool with a simple workflow. This tester card was engaging and by educating their consumer to learn if they had dry dandruff, oily dandruff, or no dandruff, they helped to establish brand awareness, brand trust, and give added value to their marketing activity…leading to increased sales.

Planning on launching the Hyaluronic Expert, the Mixa team needed a product recommendation tool for the consumers in Poland and the Baltics.  They wanted an activation tool that could easily and safely be used by the consumers themselves i.e. without the help of BA’S . 

USP came up with this eye-catching tool that helped the teams to reach their goals.