Sensory marketing techniques, phygital experiences, and digital delights are revolutionizing the way we interact with beauty in this ever-changing cosmetic sector. Gone are the days of dry sales pitches. Brand Activation revolves around activity that brings brands to life and encourages positive participation...unleashing the Beauty Moment of Truth.
Creating a truly immersive experience for consumers is one of the most exciting aspects of using sensory tools.
Thinking outside the box - Marketing Sensory Tools Can Inspire New Ideas and Concepts
An impactful brand activation campaign will function as a catalyst in achieving marketing goals.
Such a small added value with such an impact. Package inserts are a powerful tool in the omnichannel sales landscape, helping to increase sales and customer engagement.
Omnichannel shoppers spend between 50-300 percent more than single-channel shoppers, making them more valuable for retailers and brands.
Phygital: combining the world of digital and physical experiences.
Recognising that your brand has created a personalised experience from which they can learn and make informed purchase decisions, the consumer begins to trust and value you. The conversation has begun and this all-important first interaction could mark the beginning of a consumer’s journey with your brand.
Phygital - differentiated by its Omnichannel component.
Brand Loyalty in today´s day and age: is brand loyalty really gone? Consumer behaviour is constantly evolving and every brand has to stay on their toes if they want to keep up.