Wanting an educational tool that can be used by doctors as well as consumers, the La Roche Posay team wanted to have an awareness tool that measured the UV level in the area. A tool that could be carried around with the consumer, encouraging them to remember to stay safe while in the Sun. At the same time, showing them the need to use a UV protecting product.

How did USP Solutions help?

Using the UV level detector technology, the USP Solutions team developed a branded sticker that could be affixed to a phone. As the phone is carried everywhere on one’s person, it was the perfect tool for the consumer to keep abreast with the changing UV rays in their vicinity and their need for a protective product.

The CeraVe team in Mexico wanted to activate their moisturizing cream for dry to very dry skin. To engage with the consumer and convince them of the need for the product, the team needed an easy and reliable tool that could boost their expertise while evaluating the dryness level of the consumer’s skin.

How did USP Solutions help?

USP Solutions team developed a hydration level tester card that could measure the level of hydration of the consumers’ skin within a matter of seconds. This tool empowered the skillset of the well-trained beauty advisor to give an informed product recommendation to the consumer.

Building on the success of the La Roche-Posay Skin Type Tester tool (single testers in a box), the US team planed on having a permanent tool at POS. This tool offered more information and value on EFFACLAR, which could not be found on the small box. They wanted to have a folded leaflet with additional information on each product so the consumer could not only learn about their skin but also the product that would work best for them.

USP’S vision was to work with you and transform the current tool into a kind of cruise tool for LRP with a Skin Type Tester that visualizes the sebum on the consumers’ skin’s surface. The amount of sebum detected determines the test person’s skin type (dry to very dry, normal, normal to oily, oily skin).

Developing the tools with La Roche-Posay branding, product information and specific result range was the perfect solution for LRP’s need.

Although dandruff flakes may look alike, they can be caused by various types of scalp conditions. Knowing which type of dandruff you have is key to getting rid of the flakes and itchiness. The different types of dandruff, each with a unique cause can be treated easily with changes to specific hair care routines. Vichy Dercos team wanted an easy to use, diagnostic tool to explore the different types of dandruff of their individual consumer and help to recommend their product range accordingly.

The USP Dandruff Test worked perfectly as a conversation starter, providing consultation, and as a recommendation tool with a simple workflow. This tester card was engaging and by educating their consumer to learn if they had dry dandruff, oily dandruff, or no dandruff, they helped to establish brand awareness, brand trust, and give added value to their marketing activity…leading to increased sales.

Building on the successful Pure Clay demos that were used around the world. The L’Oreal team from the UAE wanted a similar tool that would help the consumer to select the right regime of clay, sugar scrubs, and hydration for their skin type. Used as a product recommendation USP developed a tool that was easy and accurate and could be used with or even without the help of a beauty advisor. 

The L’Oreal Professional wanted to give their salon teams a tool to diagnose the scalp health of the consumer so that they were given personalized treatments. For this purpose, a diagnostic tool using USP’s Dandruff tester and Scalp sebum tester was developed so that each salon client would get a complete diagnosis of their scalp health before and the product was applied. 

The L’Oreal Paris team needed a marketing solution for their launch of a new skincare product for February 2017 that would demonstrate the superiority of their product and engage consumers. They needed a demo tool that could show that their product was fast absorbing compared to their competitors. While at the same time, it should diagnose the skin type of the consumer, leading to a product recommendation of the different product variants. In short, they needed a tool to ensure the product claim was proven and the consumer received the best consultation for their personal skin needs.

How did USP Solutions help?

With over 27 technologies to choose from, USP Solutions was able to mix and match the technologies to come up with a demo card that not only was able to prove the efficacy of the client’s product by proving its claim but, also with their signature Skin Type Tester was able to diagnose and steer the consumer to the best product choice for their skin. The tool allowed for a demo that could be used instore by the consumer with or without the help of a beauty advisor.

One of the tools mechanics and design was agreed up USP went into production ensuring the quality of the tool and on-time delivery.

The tool was considered a great success, that lead to multiple orders from different regions worldwide.