The Aveeno team in the UK wanted to encourage conversation in pharmacies and POS to drive awareness of Aveeno Baby through the adult masterbrand. They needed for their off-shelve activation, a tool to diagnose the state of the consumers skin, and support HCPS without the need for BA’s at POS. They needed an innovative tool that enabled consumers to pick “the right product” out of the Aveeno product portfolio, knowing – that only happy and satisfied consumers fall in love with a brand and buy again.
Armed with this information USP designed and developed a branded analogue skin tester to measure skin hydration and guide the consumer to the correct product choice while enticing the purchase of multiple products.
Our beauty marketing tools are highly effective.
Wanting to engage the mothers and let them understand their baby’s needs, the J&J marketing team in UAE needed a tool that could measure the baby’s skin barrier range and how their new product range can fit the baby’s needs.
They wanted to show that J&J’s baby Top-to-Toe Bath helps to ensure a baby’s first line of defence, (the stratum corneum) continues to function as it should – protecting the body from bacteria, irritants, allergens and environmental attacks. They wanted to show how the desquamation works with and without their product.
Developing a 2 strip test card using the Skin Barrier technology to remove corneocytes (i.e. skin flakes, dead skin cells) from the skin’s top layer (i.e. stratum corneum). The amount of skin flakes / dead skin cells removed determines the moisture level of lower skin layers. With the result, it is possible to determine whether the test person has a normal, low or high skin barrier. One strip was used before and one test strip after product use. Thus, visibly proving to the mother that the product is just what their baby needs.
Our beauty marketing tools are highly effective.
For their launch of DR.CI:LABO serum in travel retail the J&J marketing team needed a traffic stopper to show the efficacy of their product. They needed an easy-to-use tool that could visibly show how the product reacts and brightens the skin.
Using USP’s brightening technology, their team developed a branded demo card so the consumer could visually see how the product would work on their skin.
Our beauty marketing tools are highly effective.
Neutrogena was looking for a highly engaging demo tool to be used at the POS. Their primary goal in using a Demo tool was to a) determine the hydration level of the consumer’s body skin, to b) guide the consumer to the right product out of the Neutrogena product range, and c) to prove to consumers that their skin’s hydration level demonstrably improved after using Neutrogena body lotion.
Our beauty marketing tools are highly effective
Neutrogena was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to prove their product claim: “See what’s possible with one clean sweep”.
Watch this video to see the tool in action
Johnson & Johnson Philippines was looking for a demo tool that could demonstrate the hydration level of a child’s skin– within seconds. Additionally, the goal was for the tool to be fun and engaging for children to use.
Our beauty marketing tools are highly effective
Neutrogena needed a tool to prove to consumers that their sun protection product is highly efficient at blocking UV rays.
Our beauty marketing tools are highly effective.
Watch this video to see the tool in action
Neutrogena had the challenge of finding a tool that appraised the skin type of the customers and confirmed the need for the product. This tool helped customers to self-evaluate their skin and made them understand the need for a product that could deal with their individual skin type.
Our beauty marketing tools are highly effective.