Johnson & Johnson Archives — USP Solutions
Johnson & Johnson Baby

Skin Barrier Test

Engage and prove that product actually works

About the project

Wanting to engage the mothers and let them understand their baby’s needs, the J&J marketing team in UAE needed a tool that could measure the baby’s skin barrier range and how their new product range can fit the baby’s needs.

They wanted to show that J&J’s baby Top-to-Toe Bath helps to ensure a baby’s first line of defence, (the stratum corneum) continues to function as it should – protecting the body from bacteria, irritants, allergens and environmental attacks. They wanted to show how the desquamation works with and without their product.

Developing a 2 strip test card using the Skin Barrier technology to remove corneocytes (i.e. skin flakes, dead skin cells) from the skin’s top layer (i.e. stratum corneum). The amount of skin flakes / dead skin cells removed determines the moisture level of lower skin layers. With the result, it is possible to determine whether the test person has a normal, low or high skin barrier. One strip was used before and one test strip after product use. Thus, visibly proving to the mother that the product is just what their baby needs.

Facts
Brand:
  • Johnson's baby
Category:
  • Body Care
Beauty Concern:
Test Type:
  • Skin Barrier Test
Activation Channel:
  • Retail, Consulting at POS
Sales Channel:
Hydration Test

01

Press test area to the baby's shin or elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine the skin barrier level.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
DR.CI:LABO

How it would work on skin

A demo to prove efficacy

About the project

For their launch of DR.CI:LABO serum in travel retail the J&J marketing team needed a traffic stopper to show the efficacy of their product. They needed an easy-to-use tool that could visibly show how the product reacts and brightens the skin.

Using USP’s brightening technology, their team developed a branded demo card so the consumer could visually see how the product would work on their skin.

Facts
Brand:
  • DR.CI:LABO
Category:
  • Skin Care
Test Type:
  • Brightening Demo Card
Activation Channel:
  • Travel Retail with BA's
Sales Channel:

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
USP -Brightening Tool
01:29 min
Neutrogena

How hydrated is your body skin?

About the project

Neutrogena was looking for a highly engaging demo tool to be used at the POS. Their primary goal in using a Demo tool was to a) determine the hydration level of the consumer’s body skin, to b) guide the consumer to the right product out of the Neutrogena product range, and c) to prove to consumers that their skin’s hydration level demonstrably improved after using Neutrogena body lotion.

Facts
Brand:
  • Neutrogena
Category:
  • Body Care
Beauty Concern:
Test Type:
  • Hydration Test
Activation Channel:
  • POS
Sales Channel:
IMMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Neutrogena.

What was the challenge?

The Neutrogena team was looking for a DEMO tool that could consistently prove their product’s effective moisturizing capabilities. They also needed a Demo tool that was engaging and fun and could be used at the POS, leaving a long-lasting positive impression, thus guiding the consumer to the right product out of the Neutrogena product range.

How did USP Solutions help?

USP Solution’s challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Neutrogena marketing team for review and testing. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Hydration Test removes dead skin cells from the skin’s surface. The amount of dead skin flakes relates to the skin’s hydration level.

How it works:

  • First, the test is peeled off and pressed to the area of skin to be tested for 3-5 seconds.
  • The result is then compared with the results fields.
  • Based on the test results, consumers choose the Neutrogena body lotion which fits their body’s needs best.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

Hydration Test
01:22 min
Hydration Test

01

Press test area to your elbow for
3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

Neutrogena

Deep Clean Brand Activation

About the project

Neutrogena was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to prove their product claim: “See what’s possible with one clean sweep”.

Facts
Brand:
  • NEUTROGENA
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Make-up removal Demonstrator
Activation Channel:
  • POS
Sales Channel:
IMMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Neutrogena.

What was the challenge?

The Neutrogena team was looking for a DEMO tool that could prove their claim within seconds, and, most importantly, do it in a way that was consistent and fun. They needed the tool’s results to prove cleansing effectiveness as well as the superiority of their product.

How did USP Solutions help?

The USP Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Nivea Sun marketing team for review and testing. The experts at USP Solutions proposed that the Make-up Removal Demo Tool was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

How does the tester work?

The Skin Type test reacts to sebum on the skin. It delivers reliable results in just seconds.

How it works:

  • The test strip is pressed on the skin for 3 – 5 seconds.
  • Next, the results are compared with the reference fields on the back of the test card.
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Make-up Removal Demonstrator
00:53 min
Make-Up Removal Demo Tool - step 1 | USP Solutions

01

Place Make Up Removal Test Card in front of you. Make sure to have make-up removal pads to hand.

Make-Up Removal Demo Tool - step 2 | USP Solutions

02

Gently wipe one side of the face with a face cleansing pad (no need to rub or scrub).

Make-Up Removal Demo Tool - step 3 | USP Solutions

03

Discover how to remove the skin of make-up, grime and oil with the greatest of ease.

Johnson & Johnson Baby

Baby Skin
Analysis

About the project

Johnson & Johnson Philippines was looking for a demo tool that could demonstrate the hydration level of a child’s skin– within seconds. Additionally, the goal was for the tool to be fun and engaging for children to use.

Facts
Brand:
  • JOHNSON & JOHNSON BABY
Category:
  • Body Care
Beauty Concern:
Test Type:
  • Hydration Test
Activation Channel:
  • POS
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Johnson & Johnson Baby.

What was the challenge?

The J&J Team was looking for a DEMO tool which could demonstrate the hydration level of a child’s skin easily, reliably and within just seconds. Furthermore, the test was supposed to be fun, too.

How did USP Solutions help?

The USP Solutions’ challenge was to translate J&J’s needs to a brand activation tool that enabled consumers to touch and feel the brand. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the J&J marketing team for review. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.

How does the tester work?

The Hydration Test reacts to dead skin cells on the skin’s surface.  It delivers reliable results in just seconds.

How it works:

  • The test strip is pressed on the skin for 3 – 5 seconds.
  • Next, the results are compared with the reference fields.

Proven Results

Our beauty marketing tools are highly effective

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

USP Hydration Test
01:21 min
Hydration Test

01

Press test area to your elbow for 3-5 seconds.

Hydration Test Matching Result | USP Solutions

02

Compare test area with result fields to determine your skin’s hydration level.

Neutrogena

Ultra Sheer Brand Activation

About the project

Neutrogena needed a tool to prove to consumers that their sun protection product is highly efficient at blocking UV rays.

Facts
Brand:
  • Neutrogena
Category:
  • Sun Care
Beauty Concern:
Test Type:
  • UV Efficacy Test
Activation Channel:
  • POS
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Neutrogena

What was the challenge?

The NEUTROGENA Ultra Sheer team needed a tool to help prove their UV protection claim. Furthermore, they needed a brand activation solution that was capable of truly engaging consumers and proving product superiority.

How did USP Solutions help?

The USP Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus proving their product claim. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed prototypes, different in shape and size, which were sent to the Neutrogena marketing team for review. The experts at USP Solutions proposed that UV technology was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.

How does the tester work?

The UV Efficacy Demo Tool test area reacts within seconds with a color change when it is exposed to UV radiation. When comparing the color change of a test area that is covered with a Neutrogena SPF product against one that has not been touched with the product, the protection strength and product superiority of the product can be proven.

How it works:

  • Expose test area to UV light – both test fields will change color.
  • Wait for test areas to turn back to their white color.
  • Apply Neutrogena Ultra Sheen onto one test area.
  • Expose the both test fields to UV light again.
  • See how the non-protected area changes to dark purple, while the test area that is covered with Neutrogena Sunscreen remains white.

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales
PROOF PRODUCT CLAIM
Reach Target Audience
Increase Sales

How It Works

Watch this video to see the tool in action

UV EFFICACY TEST USP SOLUTIONS
01:35 min
UV Brands - UV Efficacy Test Step 1 | USP Solutions

01

Place Efficacy Card in front of you.

UV Brands - UV Efficacy Test Step 2 | USP Solutions

02

Expose test area to sun or UV lamp for about 10 seconds, both test fields will react to ultraviolet rays and change color.

UV Brands - UV Efficacy Test - How it works | USP Solutions

03

Withdraw from sun- or UV lamp and wait until test fields recover and change back to white color.

UV Brands - UV Efficacy Test - Add cream on test area | USP Solutions

04

As a next step apply sun protection product onto one half of the test area.

UV Brands - UV Efficacy Test - UV Light on test area | USP Solutions

05

Expose to UV light (sun or UV lamp) again. See how the unprotected area turns purple whereas the test field with sun protection does not show any color change. This test shows how effective your product protects against UV rays.

Neutrogena

Neutrogena – take the skin type test!

About the project

Neutrogena had the challenge of finding a tool that appraised the skin type of the customers and confirmed the need for the product. This tool helped customers to self-evaluate their skin and made them understand the need for a product that could deal with their individual skin type.

Facts
Brand:
  • Neutrogena
Category:
  • Skin Care
Beauty Concern:
Test Type:
  • Skin Type Tester
Activation Channel:
  • POS
Sales Channel:
IMAGE GALLERY SLIDES
Click here to see the tailor-made solution for Neutrogena.

What was the challenge?

The need of Neutrogena was a tool that enabled consumer engagement while educating them about their skin type and the need to care for it. Essentially, the POS tool should also evoke the need for a product that was best for the customer’s specific skin type.

How did USP Solutions help?

The USP team knew that Neutrogena required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.

USP developed solutions as per the brief received from Johnson & Johnson. Both parties agreed that the skin type Tool will be the ideal solution for 1:1 conversations.

Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.

How does the tester work?

The Neutrogena beauty advisors eagerly educated and steered customers towards the product best for them while advising them the best way to use it according to their skin type.  Using this technology, the skin type can be ascertained by the consumer themselves – leading to brand trust, awareness and eventually increased sales.

How it works:

  • Remove the test strip from the test card.
  • Place the strip on the forehead for 10 seconds.
  • Remove and compare with the test result scale
  • Repeat with the strip on the cheek.
  • Remove and compare with the test result scale
  • The results give an accurate picture of the individuals’ skin type

Proven Results

Our beauty marketing tools are highly effective.

PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES
PROOF PRODUCT CLAIM
REACH TARGET AUDIENCE
INCREASE SALES

How it Works

Watch this video to see the tool in action.

Skin Type Test
01:41 min
Skin Type Test - Cheek Test Strip | USP Solutions

01

Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.

Skin Type Test - Forehead Test Strip | USP Solutions

02

Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.

03

Compare the test strips with the result fields for both cheek and forehead to determine your skin type.