The Aveeno team in the UK wanted to encourage conversation in pharmacies and POS to drive awareness of Aveeno Baby through the adult masterbrand. They needed for their off-shelf activation, a tool to diagnose the state of the consumers skin, and support HCPS without the need for BA’s at POS. They needed an innovative tool that enabled consumers to pick “the right product” out of the Aveeno product portfolio, knowing – that only happy and satisfied consumers fall in love with a brand and buy again.

Armed with this information USP designed and developed a branded analogue skin tester to measure skin hydration and guide the consumer to the correct product choice while enticing the purchase of multiple products.

Wanting to engage the mothers and let them understand their baby’s needs, the J&J marketing team in UAE needed a tool that could measure the baby’s skin barrier range and how their new product range can fit the baby’s needs.

They wanted to show that J&J’s baby Top-to-Toe Bath helps to ensure a baby’s first line of defence, (the stratum corneum) continues to function as it should – protecting the body from bacteria, irritants, allergens and environmental attacks. They wanted to show how the desquamation works with and without their product.

Developing a 2 strip test card using the Skin Barrier technology to remove corneocytes (i.e. skin flakes, dead skin cells) from the skin’s top layer (i.e. stratum corneum). The amount of skin flakes / dead skin cells removed determines the moisture level of lower skin layers. With the result, it is possible to determine whether the test person has a normal, low or high skin barrier. One strip was used before and one test strip after product use. Thus, visibly proving to the mother that the product is just what their baby needs.

For their launch of DR.CI:LABO serum in travel retail the J&J marketing team needed a traffic stopper to show the efficacy of their product. They needed an easy-to-use tool that could visibly show how the product reacts and brightens the skin.

Using USP’s brightening technology, their team developed a branded demo card so the consumer could visually see how the product would work on their skin.

Neutrogena was looking for a highly engaging demo tool to be used at the POS. Their other primary goal was to prove their product claim: “See what’s possible with one clean sweep”. They were looking for a DEMO tool that could prove their claim within seconds, and, most importantly, do it in a way that was consistent and fun. They needed the tool’s results to prove cleansing effectiveness as well as the superiority of their product.

The USP Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Nivea Sun marketing team for review and testing. The experts at USP Solutions proposed that the Make-up Removal Demo Tool was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Skin Type test reacts to sebum on the skin. It delivers reliable results in just seconds.

How it works:

• The test strip is pressed on the skin for 3 – 5 seconds.
• Next, the results are compared with the reference fields on the back of the test card.

The NEUTROGENA Ultra Sheer team needed a tool to help prove their UV protection claim. They needed a brand activation solution that was capable of truly engaging consumers and proving product superiority.

The USP Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus proving their product claim. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed prototypes, different in shape and size, which were sent to the Neutrogena marketing team for review. The experts at USP Solutions proposed that UV technology was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.

The UV Efficacy Demo Tool test area reacts within seconds with a color change when it is exposed to UV radiation. When comparing the color change of a test area that is covered with a Neutrogena SPF product against one that has not been touched with the product, the protection strength and product superiority of the product can be proven.