The Neutrogena team was looking for a DEMO tool that could consistently prove their product’s effective moisturizing capabilities. They also needed a Demo tool that was engaging and fun and could be used at the POS, leaving a long-lasting positive impression, thus guiding the consumer to the right product out of the Neutrogena product range.

USP Solution’s challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Neutrogena marketing team for review and testing. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Hydration Test removes dead skin cells from the skin’s surface. The amount of dead skin flakes relates to the skin’s hydration level.

How it works:

• First, the test is peeled off and pressed to the area of skin to be tested for 3-5 seconds.
• The result is then compared with the results fields.
• Based on the test results, consumers choose the Neutrogena body lotion which fits their body’s needs best.

The Neutrogena team was looking for a DEMO tool that could prove their claim within seconds, and, most importantly, do it in a way that was consistent and fun. They needed the tool’s results to prove cleansing effectiveness as well as the superiority of their product.

The USP Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, proving their product claim in a memorable, fun and reliable way. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the Nivea Sun marketing team for review and testing. The experts at USP Solutions proposed that the Make-up Removal Demo Tool was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Skin Type test reacts to sebum on the skin. It delivers reliable results in just seconds.

How it works:

• The test strip is pressed on the skin for 3 – 5 seconds.
• Next, the results are compared with the reference fields on the back of the test card.

The J&J Team was looking for a DEMO tool which could demonstrate the hydration level of a child’s skin easily, reliably and within just seconds. Furthermore, the test was supposed to be fun, too.

The USP Solutions’ challenge was to translate J&J’s needs to a brand activation tool that enabled consumers to touch and feel the brand. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts, which were sent to the J&J marketing team for review. The experts at USP Solutions proposed that the Hydration Test was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.

The Hydration Test reacts to dead skin cells on the skin’s surface.  It delivers reliable results in just seconds.

How it works:

• The test strip is pressed on the skin for 3 – 5 seconds.
• Next, the results are compared with the reference fields.

The NEUTROGENA Ultra Sheer team needed a tool to help prove their UV protection claim. Furthermore, they needed a brand activation solution that was capable of truly engaging consumers and proving product superiority.

The USP Solutions’ challenge was to translate Neutrogena’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus proving their product claim. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed prototypes, different in shape and size, which were sent to the Neutrogena marketing team for review. The experts at USP Solutions proposed that UV technology was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork creation to printing and on-time delivery.

The UV Efficacy Demo Tool test area reacts within seconds with a color change when it is exposed to UV radiation. When comparing the color change of a test area that is covered with a Neutrogena SPF product against one that has not been touched with the product, the protection strength and product superiority of the product can be proven.

How it works:

• Expose test area to UV light – both test fields will change color.
• Wait for test areas to turn back to their white color.
• Apply Neutrogena Ultra Sheen onto one test area.
• Expose the both test fields to UV light again.
• See how the non-protected area changes to dark purple, while the test area that is covered with Neutrogena Sunscreen remains white.

The need of Neutrogena was a tool that enabled consumer engagement while educating them about their skin type and the need to care for it. Essentially, the POS tool should also evoke the need for a product that was best for the customer’s specific skin type.

The USP team knew that Neutrogena required a solution that would be engaging in a 1:1 conversation; supporting the beauty advisors as well as guiding consumers.

USP developed solutions as per the brief received from Johnson & Johnson. Both parties agreed that the skin type Tool will be the ideal solution for 1:1 conversations.

Then the shape, and size of the demo cards were decided – and after that, the experts of USP handled the project’s next steps professionally: artwork, printing and on-time delivery.

The Neutrogena beauty advisors eagerly educated and steered customers towards the product best for them while advising them the best way to use it according to their skin type.  Using this technology, the skin type can be ascertained by the consumer themselves – leading to brand trust, awareness and eventually increased sales.

How it works:

• Remove the test strip from the test card.
• Place the strip on the forehead for 10 seconds.
• Remove and compare with the test result scale
• Repeat with the strip on the cheek.
• Remove and compare with the test result scale
• The results give an accurate picture of the individuals’ skin type