The OLAY Team was looking for a tool which could demonstrate the effectiveness of their SPF product in an easy and reliable way. The demo tool had to be engaging and interesting for the consumer. Furthermore, it had to provide a haptic experience thus increasing brand trust and brand loyalty.

The USP Solutions’ challenge was to translate Olay’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus proving their product claim and increasing brand trust. The experts at USP Solutions knew that in order to create and support brand loyalty, they had to find a way to engage the consumers’ senses.

USP Solutions developed various concepts, which were sent to the Olay marketing team for review. The experts at USP Solutions proposed that the UV technology was the best technological match for this campaign.

Once it was decided how the haptic tester experience could be implemented in the campaign, USP took complete responsibility, handling everything from artwork integration to printing and on-time delivery.

Both UV Efficacy Demo Tool test areas react with a color change when exposed to UV radiation – they do so within seconds. When comparing the color change of a test area covered with an OLAY SPF product against one that is not covered, the protection strength and product superiority of the product can be proven.

How it works:
•    Expose both test areas to UV light – both test fields will change color.
•    Wait for test areas to turn back to white.
•    Apply the Olay SPF product onto the test area marked “SPF”.
•    Expose both test fields to UV light again.
•    See how the non-protected area changes to dark purple, while the test area that is covered with the Olay product remains white.

The Head & Shoulders team was looking for a DEMO tool that could easily and reliably prove their product’s superiority.  The test was supposed to be omnichannel fit.

The challenge for USP Solutions was translating Head & Shoulder’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their hair care line.

The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts and mockups, which were sent to the Head & Shoulders team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Dandruff Test’s adhesive area removes flakes from the scalp’s surface.

How it works:

– The tester is carefully taken off the card.

– Next, the test area of each test strip is lightly pressed on the scalp.

– Finally, the result is compared with the reference fields.

The Olay team team needed a tool that enabled their Beauty Advisors to engage consumers, all while educating them about the harmful UV rays and the need to protect their skin. Eventually, the POS tool should also evoke the need for a protecting and brightning product.

The expert team of USP knew that Olay team needed a tool that had be fit for 1:1 conversation, as well as to support their Beauty Advisors with educating and guiding consumers.

Upon receiving a brief USP developed tools with varying technologies which was present to the to the Olay team, both parties decided that the White Radiance Demo tool with a Darkening Sun Damage Trigger will be the ideal solution for 1:1 conversation.

The next step was to decide on the shape, and size of the demo cards – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

After being educated on how to use the White Radiance Demo tool with a Darkening Sun Damage trigger, the Olay Beauty Advisors were keen to educate consumers about the harmfulness of UV rays and thus evoke the need for their product. Using this technology, the claim of UV protection and skin radiance of the customer’s skin can be observed by the consumer – leading to brand trust, awareness and eventually increased sales.

How it works:

• One half of the face is covered with the Olay product
• The face is exposed to a UV light for a short period
• Wipe the product off the card

Then compare both sides of the face. The side with the product will be whiter and more radiant while the unprotected side will look sunburned and dull.

For their upcoming OLAY brand activation, the OLAY team needed a tool that could provide consumers with a solid and reliable skin texture analysis. The goal: based on the skin analysis results consumers should be guided to pick the right product out of the OLAY assortment.

Understanding our client needs for a reliable and solid skin texture analysis, the experts recommended a 2D Wrinkle card. This card  provided the tests itself and the result fields:

As a first step, initial concepts and prototypes, differing in size and shape, were sent to the OLAY team. 

After deciding on how the sensory marketing tool will be used in the campaign, the USP experts took the lead in handling artwork, printing and on-time delivery in the usual, professional manner.

This wrinkle test consists of two parts: a Powder Applicator and a Visual Patch. When used together, the strips deliver a 2-dimensional visualization of the skin’s surface structure and/or expression lines.

How It Works (corner of the eye version):

• Gently apply the powder to the skin to be tested.
• Gently press the Visual Patch onto the powdered skin area,
• Compare the result on the Visual Patch with the reference fields.