The POND’S team strived to prove its product’s truth and superiority. It was looking for a demo solution which enabled to prove the claim “pimple free in three days” easily, reliably and with no risk.

The team was looking for a solution that would prove product truth, and at the same establish brand love, thus increasing sales and brand share.

The POND’s team briefed the USP team about their brand activation needs. The experts at USP Solutions in return proposed demo tools uniquely designed for POND’s.

Besides being designed in the POND’s look and feel, it contained several test strips, so consumers could check on their skin’s improvements. It also contained extra test strips for a friend. Last but not least, the test left room for product presentation and product recommendation.

Vaseline was looking for a consumer engaging demo tool that would allow consumers to test the efficacy of their sun protection product, easily and within seconds, thus proving the product’s claim.

For their upcoming brand activation, the Vaseline team was looking for more than a promotional item. They aimed at winning consumers’ trust. See how we successfully turned their expectations into an impactful demo solution.

The challenge for USP Solutions was translating Vaseline’s needs and expectations into a brand activation tool which combined consumer education needs, and its impact on the market in terms of financial success and increase in trust and brand share.

The experts at USP Solutions knew that to demonstrate to educate the consumer and to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts and mockups, which were sent to the Vaseline team for review.

Once it was decided how the haptic experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Vaseline Sun Damage Card is special in that it reacts to UVA and UVB light.

When exposed to UV rays the demo card demonstrates the negative effects of UV exposure: tanning, sunburn, wrinkles and dark spots.

When covering half of the image with the Vaseline SPF product, only the unprotected part of the images show signs of sun damage.

Dove Deo primarily wanted to prove how well its Deo’s care ingredients protect skin, especially after hair removal.  Besides proving product truth and product superiority, Dove Deo insisted on a tool which enabled consumers to test Dove’s product’s claim by themselves.  

Having been briefed, the USP’s team developed concepts that ensured 1:1 engagement, while proving that the superiority of Dove deo’s care ingredients.

Both parties agreed that USP’s Deo Reactive Card would give the best possible results, emotionally engaging consumers at the POS. 

Next to decide was the size and shape of the demo card – and after that, the experts of USP handled the project’s next steps responsibly: artwork, printing and on-time delivery.

The claim to prove: “effective protection, beautiful result”. The experts at USP Solutions suggested a special Deo Demo Card, which
enables consumers to touch and feel Dove’s care ingredients.

Global Order Collection (15 COUNTRIES, 10 ARTWORK adaptations)

The Dove Deo Underarm Test consists out of two different test fields.

The test area on the left (Test 1) visualizes how hair removal can irritate the skin. The test area to the right (Test 2) demonstrates how a deo spray can turn rough and irritated skin into perfectly smooth underarms.

Clear was looking for a highly engaging demo tool that would be easy for customers to use and understand, thus proving the efficacy of its products.

The team was looking for a DEMO tool that could easily and reliably determine a consumer’s scalp and dandruff levels. This could take place either at the POS or at home. Another requirement of the demo tools was to clearly demonstrate the product’s superiority for cleansing the scalp and reducing dandruff.

The challenge for USP Solutions was translating Clear’s needs to a brand activation tool that enabled consumers to touch and feel the brand, thus demonstrating the efficacy of their hair care line.

The experts at USP Solutions knew that to demonstrate product truth, they had to find a way to engage the consumers’ senses.

USP Solutions developed concepts and mockups, which were sent to the Clear team for review.

Once it was decided how the haptic tester experience could be implemented, USP Solutions took complete responsibility, handling everything from artwork implementation to printing and on-time delivery.

The Scalp Sebum Test reacts to sebum on the skin.

The Dandruff Test’s adhesive area removes flakes from the scalp’s surface.

How it works:

– Each tester is carefully taken off the card

– Next the test area of each test strip is lightly pressed on the scalp

– Finally the results are compared with the reference fields