Skinsei USA was looking to educate consumers about their skin health in the comfort of their homes. They needed science-based educational tools that engaged the consumer and helped them to understand their own individual skin needs.  A self-analysis tool designed for diagnosing skin requirements and tailoring beauty regimes according to consumer needs.

To be sold in Target stores, they wanted a tool that could be bought independently of any specific brand, brought home and used to diagnose their skin requirements. They wanted something similar to the DNA kits, specific to skin.

How did USP Solutions help?

A fully branded skin diagnostic box with three science-backed skin tools i.e. a skin type tester, a skin hydration tester along with a skin PH level tester were included in this box to give the consumer a 360° assessment of their skin was developed. Easy to use with quick results, the tools gave the consumer an in-depth understanding of their skin and the type of products that they need.

The Black Pearl team in Russia was keen to engage their consumers while using a digital offering along with a selling push at POS for their anti-ageing product. They wanted to cover their market professionally and effectively.

Combining our haptic testers with our Digi.Ba tool this phygital experience was developed by USP so the consumer could measure their personal wrinkle level, be directed to the digital tool where they were able to evaluate and get results of their skin requirements along with a product recommendation.

The digi.BA: https://dba.usp.at/blackpearl/  Phygital (Physical + digital) tool was quick, easy to use and made the right product recommendation for the right skin need of the consumer. Perfect for engagement and professional consulting, especially, in these difficult times.  

Vasenol Germany planned on an extensive launch in all larger stores in Germany and Austria. As Vasenol is also a therapeutic product, it was also to be launched in pharmacies.  Wanting to diagnose the hydration level of the consumer to recommend the right product choice, the tool needed to be easy to use and engaging.

USP’s hydration tester was able to deliver exactly those results. When its test strip was applied to the skin of the consumer and then removed, the test strip was able to determine how dry the skin of the consumer was. The drier the skin the whiter the strip, as the top layer of the cells on the skin, is removed and gets adhered to the test strip.  Once the consumer was able to determine their dryness level, they were convinced of the need for Vasenol and steered to the perfect variant based on their hydration level.

The consumer was engaged and got a clear idea of how and why they need the product for their skin health.

Coming to USP as a referral, the Clear team in Vietnam needed an easy-to-use tool for their Clear hair shampoo range to engage and steer the consumer to the right product choice. They wanted to explore the demos that were already in use by Unilever and other Clear teams worldwide. They did not have any specific demo in mind but wanted something compelling for the Clear Men range.

USP developed a tool that diagnosed the scalp health of the consumer by measuring both the scalp sebum level and dandruff level for them. Once the consumer was armed with a better understanding of their scalp and hair needs, they were better able to choose the right product for their individual needs. The tool could be used by the consumer themselves or with BAs at POS or even at home. Making it not only a powerful tool but hygienic and safe as well. Perfect for the no-touch protocols now in place.

The Lifebuoy team has been looking for a demo that proved its claim of eliminating 99% of germs compared to other soaps. Germs are invisible to the naked eye, so they are overlooked all around. They wanted to show that not only did the soap make short order of the visible dirt, but it also went deeper to tackle the invisible germs which a regular wash may not provide. Thus, really eliminating 99% of germs from the surface of the hands.

How did USP Solutions help? 

Taking the Lifebuoy team’s requirements into consideration, USP developed a demo card that used two of its technologies. The R&D lab of USP tested Lifebuoy and other similar products against different technologies. They found that they could show the elimination of dirt by using the wipe off technology. This showed that both products worked equally well, but when the demo was exposed to UV light, one could see the part treated by Lifebuoy, how deeply it cleaned with only 1% of germs still present. While the part of the demo treated with competitor product still showed the invisible germs. This demo was so powerful and believable that they were able to prove their claim effectively.

Prolonged use of head covering stimulates the hair to produce oil, causing organisms to form, which can cause damage the hair, i.e., dandruff and hair fall. Launching a new formula in the Indonesian market that had been adapted for the consumer wearing a head covering, the Clear team required a demo that showed how the shampoo addressed and prevented the three concerns of its target group. They wanted to highlight the 3in1 benefits of the product.

How did USP Solutions help? 

Taking the needs of the Clear team into consideration USP Solutions went about to develop a three-pronged tester that diagnosed the consumers’ hair health by testing the level of dandruff, oiliness (scalp sebum), and hair fall. This tester would indicate the level of damage of the consumers’ hair and give the BA’s instore a tool to engage and recommend the new product that was specifically developed for those concerns.