About the project
The Pond’s team wanted to show their consumers how their formulation with mineral clay worked to control oil. With a tool, they wanted to prove that it eliminates oil and gave the skin an oil free look, leaving it hydrated but not sticky. A quick and easy tool that was a balance between engagement, education, and efficacy demonstration.
USP’s Oil Control technology was just the right one to develop a handy engagement tool that BAs could use at POS or even by the consumer at home. The easy-to-use tool used two testers so the consumer could see how the Pond’s Oil Control worked before and after usage within a few seconds.
- Pond's Oil Free
- Skin Care
- Oil Control Tester
- POS with BA´s
- USA
Proven Results
Our beauty marketing tools are highly effective
About the project
The Clear/Linic team in Myanmar needed an easy-to-use tool for their shampoo range to engage and steer the consumer to the right product choice. They wanted to explore the demos that were already in use by Unilever and other Clear teams worldwide. Planned as mass campaign in Myanmar, they needed the tool to raise awareness, as most consumers have either oily scalps and/or dandruff. The campaign was done for Clear Unisex and Clear MEN
USP developed a tool that diagnosed the scalp health of the consumer by measuring both the scalp sebum level and dandruff level for them. Once the consumer was armed with a better understanding of their scalp and hair needs, they were better able to choose the right product for their individual needs. The tool could be used by the consumer themselves or with BAs at POS or even at home. Making it not only a powerful tool but hygienic and safe as well.
- Clear Unisex and Clear MEN
- Hair Care
- Scalp Sebum Test, Dandruff Test
- POS with BAs
Proven Results
Our beauty marketing tools are highly effective
About the project
About the project
The Sunlight R&D and Marketing team in Indonesia wanted to have an influencer campaign tool that helped prove product superiority vs key competitors in the market. They wanted a tool that highlighted the efficacy of the product, to show how mild it was, which is the key element around Sunlight as it does not damage the hands/skin after use. They needed the tool to support influencers’ content and could easily and scientifically demo their claim. It was to be visually engaging for the audience while educating them about the product’s efficacy.
The Sunlight team came to USP with no clear vision of what they needed but relied on USP to ideate and create a winning solution to their dilemma.
Working on our three-step ideation concept USP went on to develop a winning demo:
- Demo Ideation – generating ideas and solutions that may best suit the project
- Demo Development - evaluating and refining the ideas, based on their feasibility, impact, and alignment of Sunlight., the aim was to select the most promising ideas that can be developed further. The selected ideas are then developed into prototypes or mockups to demonstrate how they would work in the real world. This involved creating physical or digital prototypes
- Demo Execution – Scaling up and delivering the winning prototype within the timelines
With each step being dependent on the success of the previous one and with a clear outcome (deliverables)
It was important for the Sunlight team to have a tool backed by science so the influencers as well as the audience were convinced of the claim. This was seen as a key factor to keep the audience attentive and engaged rather than play-acting that may not be quite as convincing.
- Sunlight
- Demo Ideation,
- Home Care
- Mildness Test
- Influencer Campaign
- Indonesia
Proven Results
Our beauty marketing tools are highly effective.
Prove your products efficacy
About the project
The Rexona team in Italy needed an engaging demo tool for their consumers to prove the efficacy of their anti-transpirant deodorant. The team needed an on-shelf, easy-to-use tool that could easily be used by the consumer themselves in-store or at home while educating them about the advantages of using the product.
How did USP Solutions help?
USP Solutions developed a sweat protection test card containing two test stripes that enable the brand to prove that its antiperspirant can stop sweat. This technology is based on aluminium slats as part of its ingredients. Performing the test is easy and fun for the consumer. In addition, it proves the brands anti-transpirant´s efficacy which made it perfect for the brand activation campaign.
- Unilever
- Deo
- Sweat Protection Test
- POS, In-Store, without Beauty Consultants, On-Shelf
Proven Results
Our beauty marketing tools are highly effective.
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About the project
Prolonged use of head covering stimulates the hair to produce oil, causing organisms to form, which can cause damage the hair, i.e., dandruff and hair fall. Launching a new formula in the Indonesian market that had been adapted for consumer wearing a head covering, the Clear team required a demo that showed how the shampoo addressed and prevented the three concerns of its target group. They wanted to highlight the 3in1 benefits of the product.
The team came to USP with no clear vision of what they needed but relied on USP to ideate and create a winning solution to their dilemma.
Working on our three-step ideation concept USP went on to develop a winning demo:
Demo Ideation – generating ideas and solutions that may best suit the project
Demo Development - evaluating and refining the ideas, based on their feasibility, impact, and alignment of Clear. The aim was to select the most promising ideas that can be developed further. The selected ideas were then developed into prototypes or mockups to demonstrate how they would work in the real world. This involved creating physical or digital prototypes
Demo Execution – Scaling up and delivering the winning prototype within the timelines
With each step being dependent on the success of the previous one and with a clear outcome (deliverables)
Working closely with the Clear team through all steps USP Solutions developed a three-pronged tester that diagnosed the consumers’ hair health by testing the level of dandruff, oiliness (scalp sebum), and hair fall, all in one in just 15 seconds. This tester indicated the level of damage to the consumers’ hair and scalp. The tool diagnosed the hair concerns for the consumer and gave the BA’s in-store a tool to engage and recommend the new product that was specifically developed for those concerns.
- Clear
- Demo Ideation,
- Hair Care
- Scalp Sebum, Dandruff
- POS, Retail
- Indonesia
Proven Results
Our beauty marketing tools are highly effective
About the project
Skinsei USA was looking to educate consumers about their skin health in the comfort of their homes. They needed science-based educational tools that engaged the consumer and helped them to understand their own individual skin needs. A self-analysis tool designed for diagnosing skin requirements and tailoring beauty regimes according to consumer needs.
To be sold in Target stores, they wanted a tool that could be bought independently of any specific brand, brought home and used to diagnose their skin requirements. They wanted something similar to the DNA kits, specific to skin.
How did USP Solutions help?
A fully branded skin diagnostic box with three science-backed skin tools i.e. a skin type tester, a skin hydration tester along with a skin PH level tester were included in this box to give the consumer a 360° assessment of their skin was developed. Easy to use with quick results, the tools gave the consumer an in-depth understanding of their skin and the type of products that they need.
- Skinsei
- Skin Care
- Skin Type Test, PH Value Level, Hydration Test
- At Home Engagement
Proven Results
Our beauty marketing tools are highly effective.
About the project
Axe deodorant marketing team developed a great marketing strategy for their product that has been extremely successful. However, over time the product has been viewed as just a body spray. The Axe Global team in the UK wanted to change this narrative and educate their consumers, that Axe was so much more. A body spray that not only smelled good but also eliminated bad odour by killing the responsible bacteria.
They needed a tool that was able to identify that ingredient – Zinc – and prove their product claim; it removes bad odour exceptionally well and with its special ingredient offers freshness throughout the day.
USP’s R&D developed a prototype tool that showed an immediate colour change once it came in contact with Zinc in the product, compared to one that did not have any in it.
The tool was so powerful to educate, prove the product claim and convert that markets worldwide used it (with multiple reprints) for very successful campaigns.
Proven Results
Our beauty marketing tools are highly effective.
How it works
Watch this video to see the tool in action
About the project
To demonstrate their Vaseline moisturizer’s superiority, the Vaseline team needed an omnichannel fit solution that was not only truly consumer engaging, but also capable of endorsing their moisturizing claim.
The challenge was “10x repairing power” that as the claim, Vaseline wanted to prove and demonstrate to their consumers. The demo tool they were searching for had to provoke consumer excitement and be easy to demonstrate in 1:1 conversations as well as at the POS.
How did USP help:
The challenge for USP Solutions was to understand Vaseline’s needs and incorporate them in the brand activation tool. We knew that demonstrating the product truth through a haptic experience would not only engage the consumers’ senses, but also leave a lasting Impression.
As a next step, the experts at USP Solutions developed and created concepts and prototypes, which were then sent to the Vaseline team for evaluation. The best technological match for this activation turned out to be our “Roughness Demo Tool” technology.
After deciding on the implementation method of this sensory marketing tool, USP took the lead and handled everything from artwork to printing and eventually, on-time delivery.
The Roughness Demo Tool is an easy-to use and reliable sensory marketing tool, that demonstrated Vaseline’s product claim “reversed dry skin damage”. The consumer is enabled to feel the immediate improvement while applying the product onto the demo Card.
How it works:
- Take a small amount of Vaseline’s body serum.
- Apply cream onto rough surfaces on the demo card.
- Remove excess cream with a cotton pad.
- Move your fingers over the smoothened area and feel the effect Vaseline Body Serum has.
- Vaseline
- Body Care
- Roughness Body Demonstrator
- POS, Website
Proven Results
Our beauty marketing tools are highly effective
How it Works
Watch this video to see the tool in action
01
Place Roughness Test Tool in front of you.
02
Move your fingers over images to feel roughness areas.
03
Apply smoothening lotion/cream on rough test area.
04
Remove excess cream with cotton pad or tissue.
05
Move your fingers over test areas again to feel the effect of the moisturizing product that has been applied.
About the project
About the project
Activating the Fair & Lovely face wash variants in the Middle East, the marketing team needed an engaging tool that could evaluate the skin type of the individual consumer and educate them of their need. They wanted the tool to be educational, show their product range and an evaluation scale. The use of the correct product against the respective skin type would prove to the consumer that FAL does not dry out the skin as it is designed for their individual skin types.
How did USP Solutions help?
USP had the perfect demo to answer their requirements. The Skin type tester of USP is a highly tactile tool that gives the consumer a haptic experience educating them about their own skin and needs. The demo card developed for Fair & Lovely was easy to use, engaging, educated the consumer and helped the consumer to find the right product for their skin.
Proven Results
Our beauty marketing tools are highly effective.
01
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
02
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
03
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.
About the project
Coming to USP as a referral, the Clear team in Vietnam needed an easy-to-use tool for their Clear hair shampoo range to engage and steer the consumer to the right product choice. They wanted to explore the demos that were already in use by Unilever and other Clear teams worldwide. They did not have any specific demo in mind but wanted something compelling for the Clear Men range.
USP developed a tool that diagnosed the scalp health of the consumer by measuring both the scalp sebum level and dandruff level for them. Once the consumer was armed with a better understanding of their scalp and hair needs, they were better able to choose the right product for their individual needs. The tool could be used by the consumer themselves or with BAs at POS or even at home. Making it not only a powerful tool but hygienic and safe as well. Perfect for the no-touch protocols now in place.
- Clear Men
- Hair Care
- Scalp Sebum Test, Dandruff Test
- POS with BAs
- Vietnam
Proven Results
Our beauty marketing tools are highly effective
