Let's be honest, with a marketplace as crowded as today, finding that golden idea to engage consumers can feel like hunting for a black opal in Austria! and nurturing brand loyalty can seem just as elusive as catching snowflakes on your tongue.......
Sensory marketing techniques, phygital experiences, and digital delights are revolutionizing the way we interact with beauty in this ever-changing cosmetic sector. Gone are the days of dry sales pitches. Brand Activation revolves around activity that brings brands to life and encourages positive participation...unleashing the Beauty Moment of Truth.
By incorporating an interactive element into a beauty product marketing strategy, it is possible to create a 5th opportunity, referred to as the Beauty Moment of Truth (BMOT).
To touch. To feel. To understand. The Real Shade Finder allows consumers to test 𝐦𝐨𝐫𝐞 𝐬𝐡𝐚𝐝𝐞𝐬 in the comfort of their home and in an environment they usually use when putting on makeup.
“The more sensory representations of your brand you can include in your retail environment, the higher the brand memory and emotional engagement.” USP Solutions tested this theory in a study, which observed how consumers were influenced by the presence of a sensory demo tool in a magazine advertisement.
Who are today’s big buyers in the beauty industry that you should be thinking of when you design your brand experience?
Delivering on your promises and hearing what consumers have to say will build trust and that all-important reputation so that consumers won’t have to think twice when they see your product on the shelf.
Brand activation campaigns are not simple.
After all, you want the consumer to become emotionally attached to your brand from their very first interaction.
Recognising that your brand has created a personalised experience from which they can learn and make informed purchase decisions, the consumer begins to trust and value you. The conversation has begun and this all-important first interaction could mark the beginning of a consumer’s journey with your brand.
While we might consider ourselves logical, rational human beings, the majority of our decisions are actually made by the subconscious part of our brain – enter emotion-based marketing.
Demonstrating the value proposition of your brand is also an effective way to engage the emotions of consumers and win their hearts.
Gaining this inherent trust of customers is a huge hurdle for any brand to overcome. For new businesses that rely on prospective customers trusting their word alone that they will deliver, this can be especially challenging.
Are your marketing messages and strategies crafted in a way that resonates with your target customers? Read a few bullet points about generations and marketing in our new blog: Knowing your customers and understanding what they value is essential.
Consumers have become increasingly demanding, always looking for the newest ingredients and most innovative solutions, for natural products, better and quicker results. Clearly, skin care is becoming more of a priority. Are the brands ready?
Brand Loyalty in today´s day and age: is brand loyalty really gone? Consumer behaviour is constantly evolving and every brand has to stay on their toes if they want to keep up.