About the project
Axe deodorant marketing team developed a great marketing strategy for their product that has been extremely successful. However, over time the product has been viewed as just a body spray. The Axe Global team in the UK wanted to change this narrative and educate their consumers, that Axe was so much more. A body spray that not only smelled good but also eliminated bad odour by killing the responsible bacteria.
They needed a tool that was able to identify that ingredient – Zinc – and prove their product claim; it removes bad odour exceptionally well and with its special ingredient offers freshness throughout the day.
USP’s R&D developed a prototype tool that showed an immediate colour change once it came in contact with Zinc in the product, compared to one that did not have any in it.
The tool was so powerful to educate, prove the product claim and convert that markets worldwide used it (with multiple reprints) for very successful campaigns.
Proven Results
Our beauty marketing tools are highly effective.
How it works
Watch this video to see the tool in action
About the project
To demonstrate their Vaseline moisturizer’s superiority, the Vaseline team needed an omnichannel fit solution that was not only truly consumer engaging, but also capable of endorsing their moisturizing claim.
The challenge was “10x repairing power” that as the claim, Vaseline wanted to prove and demonstrate to their consumers. The demo tool they were searching for had to provoke consumer excitement and be easy to demonstrate in 1:1 conversations as well as at the POS.
How did USP help:
The challenge for USP Solutions was to understand Vaseline’s needs and incorporate them in the brand activation tool. We knew that demonstrating the product truth through a haptic experience would not only engage the consumers’ senses, but also leave a lasting Impression.
As a next step, the experts at USP Solutions developed and created concepts and prototypes, which were then sent to the Vaseline team for evaluation. The best technological match for this activation turned out to be our “Roughness Demo Tool” technology.
After deciding on the implementation method of this sensory marketing tool, USP took the lead and handled everything from artwork to printing and eventually, on-time delivery.
The Roughness Demo Tool is an easy-to use and reliable sensory marketing tool, that demonstrated Vaseline’s product claim “reversed dry skin damage”. The consumer is enabled to feel the immediate improvement while applying the product onto the demo Card.
How it works:
- Take a small amount of Vaseline’s body serum.
- Apply cream onto rough surfaces on the demo card.
- Remove excess cream with a cotton pad.
- Move your fingers over the smoothened area and feel the effect Vaseline Body Serum has.
- Vaseline
- Body Care
- Roughness Body Demonstrator
- POS, Website
Proven Results
Our beauty marketing tools are highly effective
How it Works
Watch this video to see the tool in action
01
Place Roughness Test Tool in front of you.
02
Move your fingers over images to feel roughness areas.
03
Apply smoothening lotion/cream on rough test area.
04
Remove excess cream with cotton pad or tissue.
05
Move your fingers over test areas again to feel the effect of the moisturizing product that has been applied.
About the project
About the project
Activating the Fair & Lovely face wash variants in the Middle East, the marketing team needed an engaging tool that could evaluate the skin type of the individual consumer and educate them of their need. They wanted the tool to be educational, show their product range and an evaluation scale. The use of the correct product against the respective skin type would prove to the consumer that FAL does not dry out the skin as it is designed for their individual skin types.
How did USP Solutions help?
USP had the perfect demo to answer their requirements. The Skin type tester of USP is a highly tactile tool that gives the consumer a haptic experience educating them about their own skin and needs. The demo card developed for Fair & Lovely was easy to use, engaging, educated the consumer and helped the consumer to find the right product for their skin.
Proven Results
Our beauty marketing tools are highly effective.
01
Press “forehead test strip” onto your forehead, also for 3 to 5 seconds.
02
Moderately press “cheek test strip” onto cheek for 3 to 5 seconds.
03
Compare the test strips with the result fields for both cheek and forehead to determine your skin type.
About the project
Coming to USP as a referral, the Clear team in Vietnam needed an easy-to-use tool for their Clear hair shampoo range to engage and steer the consumer to the right product choice. They wanted to explore the demos that were already in use by Unilever and other Clear teams worldwide. They did not have any specific demo in mind but wanted something compelling for the Clear Men range.
USP developed a tool that diagnosed the scalp health of the consumer by measuring both the scalp sebum level and dandruff level for them. Once the consumer was armed with a better understanding of their scalp and hair needs, they were better able to choose the right product for their individual needs. The tool could be used by the consumer themselves or with BAs at POS or even at home. Making it not only a powerful tool but hygienic and safe as well. Perfect for the no-touch protocols now in place.
- Clear Men
- Hair Care
- Scalp Sebum Test, Dandruff Test
- POS with BAs
Proven Results
Our beauty marketing tools are highly effective
About the project
The Black Pearl team in Russia was keen to engage their consumers while using a digital offering along with a selling push at POS for their anti-ageing product. They wanted to cover their market professionally and effectively.
Combining our haptic testers with our Digi.Ba tool this phygital experience was developed by USP so the consumer could measure their personal wrinkle level, be directed to the digital tool where they were able to evaluate and get results of their skin requirements along with a product recommendation.
The digi.BA: https://dba.usp.at/blackpearl/ Phygital (Physical + digital) tool was quick, easy to use and made the right product recommendation for the right skin need of the consumer. Perfect for engagement and professional consulting, especially, in these difficult times.
- Black Pearl
- Skin Care
- 2D-Wrinkle-Tester
- POS, Retail, Digital
Proven Results
Our beauty marketing tools are highly effective
01
Apply powder by gently rubbing patch to skin at eye corner (patch 1).
02
Press wrinkle patch onto eye area (patch 2).
03
Compare wrinkle patch with result fields to determine your personal wrinkle structure.
About the project
Vasenol Germany planned on an extensive launch in all larger stores in Germany and Austria. As Vasenol is also a therapeutic product, it was also to be launched in pharmacies. The tool needed to be easy to use and engaging in diagnosing the consumer’s hydration level useing the results to recommend the right product choice.
USP’s hydration tester was able to deliver exactly those results. When its test strip was applied to the skin of the consumer and then removed, the test strip was able to determine how dry the skin of the consumer was. The drier the skin the whiter the strip, as the top layer of the cells on the skin, is removed and gets adhered to the test strip. Once the consumer was able to determine their dryness level, they were convinced of the need for Vasenol and steered to the perfect variant based on their hydration level.
The consumer was engaged and got a clear idea of how and why they need the product for their skin health.
- Vasenol
- Body Care
- Hydration Test
- POS
Proven Results
Our beauty marketing tools are highly effective.
About the project
The responsible team in the Philippines for Dove wanted to educate their consumers on their hair type with the help of a hair tool. They were using a diagnostic machine but faced the issue that they could only deploy 3 units per store which were cumbersome and very cost-intensive. They came to USP looking for something handy, easy to use, and have the capability to touch multiple consumers in a short time.
The team wanted to focus on their 3 conditioners that covered all kinds of damaged hair and that were easily attachable to sampling. While the consumer could easily understand what to do on their own or with the help of beauty advisors in-store as a push engagement tool.
Using their roughness technology, USP developed a demo card that clearly showed the three different kinds of hair quality and the associated conditioner to rectify the problems. Consumers could match their hair quality to the card and see how the product worked/reacted on the demo, thus getting a product recommendation that was right just for them.
Proven Results
Our beauty marketing tools are highly effective.
About the project
For the launch of their Advanced Skin Cleanser, Dermalogica wanted to empower their beauty advisors to engage and show the efficacy of their product to the consumer with the help of a tool that could detect facial residue and pollution.
USP developed for them a residue detecting tool that co-related with the sebum build-up on the consumer’s own skin.
The tool not only started a conversation with the consumer but also helped the BA’s to strengthen their position as experts and be able to persuade the consumer of the need of the product. The tool was deemed so effective that it prompted repeat orders.
Proven Results
Our beauty marketing tools are highly effective.
About the project
The Lifebuoy team has been looking for a demo that proved its claim of eliminating 99% of germs compared to other soaps. Germs are invisible to the naked eye, so they are overlooked all around. They wanted to show that not only did the soap make short order of the visible dirt, but it also went deeper to tackle the invisible germs which a regular wash may not provide. Thus, really eliminating 99% of germs from the surface of the hands.
How did USP Solutions help?
Taking the Lifebuoy team’s requirements into consideration, USP developed a demo card that used two of its technologies. The R&D lab of USP tested Lifebuoy and other similar products against different technologies. They found that they could show the elimination of dirt by using the wipe off technology. This showed that both products worked equally well, but when the demo was exposed to UV light, one could see the part treated by Lifebuoy, how deeply it cleaned with only 1% of germs still present. While the part of the demo treated with competitor product still showed the invisible germs. This demo was so powerful and believable that they were able to prove their claim effectively.
Proven Results
Our beauty marketing tools are highly effective
About the project
The Sunlight team had the challenge to show consumers that their product is highly effective as an anti-bacterial washing liquid. They needed a tool that could visually show consumers how sunlight kills bacteria and cleans right down into the sponge.
How did USP Solutions help?
With the help of USP’S R&D experts, a tool was developed that reacted with the specific PH levels of the Sunlight showing a distinct elimination of simulated germs from a surface. This tool was a highly sensory and emotional tool that immediately caught the consumer’s attention and showed them how Sunlight worked compared to a competitor’s product.
Translated into a demo card, we created an innovative solution that visually shows the germs disappearing ( watch how the technology works here ) and approves the product’s efficacy. After ideation, the design team developed an easy to handle, lightweight tool that the brand can easily deploy all over the region.
